Video: Intel Drones Light Up Pepsi Super Bowl LIII Halftime Show

During Super Bowl LIII in Atlanta on Feb. 3, 2019, Intel Corporation partnered with the NFL to create the first-ever live drone light show for the Pepsi Super Bowl LIII Halftime Show to amplify Maroon 5’s performance. (Credit: Intel Corporation)

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Video: Intel, NFL Team Up to Make Super Bowl More Immersive and Engaging for Fans

During Super Bowl LIII in Atlanta, Intel Corporation partnered with the NFL to create the first-ever live drone light show during the Pepsi Super Bowl LIII Halftime Show and to make advanced Intel True View highlights available for fans to relive the game’s most exciting moments. (Credit: Intel Corporation)

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Video: Intel Drone Light Show and Intel True View at Super Bowl LIII (B-Roll)

During Super Bowl LIII in Atlanta on Feb. 3, 2019, Intel Corporation partnered with the NFL to create the first-ever live drone light show during a Super Bowl Halftime Show and to make advanced Intel True View highlights available for fans to relive the game’s most exciting moments. B-Roll video includes: Stadium set-up in advance of Super Bowl LIII; Intel Drone Team members preparing 150 enhanced Intel Shooting Star drones for flight and rehearsals for the Pepsi Super Bowl LIII Halftime Show; Intel True View preparation to transform massive amounts of volumetric video data captured from 38 5K ultra-high-definition cameras into immersive 3D replays; and an interview with Joe Ruggiero, vice president of strategy & business development for the NFL. (Credit: Intel Corporation)

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Intel Drone Light Show and Intel True View Technology Enhance Pepsi Super Bowl LIII Halftime Show and Super Bowl LIII Viewing Experience

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News Highlights:

  • One hundred fifty enhanced Intel® Shooting Star™ drones took a live flight during the Pepsi* Super Bowl LIII Halftime Show to amplify Maroon 5’s performance.
  • Intel® True View™ captures volumetric content to let fans see key plays from multiple angles and players’ points of view.

ATLANTA, Feb. 3, 2019 – Today during the Super Bowl, Intel Corporation partnered with the NFL* to create the first-ever live drone light show during a Super Bowl Halftime Show. Intel and the NFL will also make advanced Intel® True View™ highlights available for fans to relive the most exciting moments of the biggest game of the year.

As Maroon 5 began the song “She Will Be Loved,” 150 enhanced Intel Shooting Star drones floated up and over the field in a choreographed performance to the music to form the words “ONE” and “LOVE.” Intel enhanced the Intel Shooting Star drones specifically for the Pepsi Super Bowl Halftime Show to emulate the experience of floating lanterns. The drones were also enabled to successfully fly a pre-programmed path inside a closed stadium environment without GPS. Additionally, the 150 drones flown indoors exceed the world record that Intel earned flying 110 indoor drones at CES in 2018.

“Our team constantly looks for opportunities to push the boundaries of innovation and deliver stunning entertainment experiences with our drone technology,” said Anil Nanduri, Intel vice president and general manager of the Intel Drone Group. “When we received the opportunity to bring our drone light show technology back to the Super Bowl, we were excited by the challenge to execute it live and within a closed stadium environment. We collaborated with the show producers, both creatively and technically, to bring a special and unique show experience to the viewers. It was an honor to have performed with Maroon 5 to create a memorable experience for those watching live from their seats in the stadium and for viewers watching at home.”


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As an Official Technology Provider for the NFL, Intel installed Intel True View in 13 NFL stadiums, including Super Bowl LIII host Mercedes-Benz Stadium. Volumetric capture is enabling immersive experiences that bring the game to life from every angle, allowing fans to analyze key plays with multi-angle views, including through the eyes of the players. Using high-performance computing, Intel True View transforms massive amounts of volumetric video data captured from 38 5K ultra-high-definition cameras into immersive 3D replays of the game’s biggest moments. Intel True View content is accessible via NFL.com/trueview, the NFL app, the NFL channel on YouTube* and other endpoints across the NFL and participating teams.

“There is tremendous potential in what True View can do to bring our fans closer to the game than ever before,” said William Deng, vice president, Media Strategy and Business Development at the NFL. “We are thrilled to be partnered with Intel to advance this groundbreaking technology. It truly brings the fan into the action and gives them a perspective of the game that was never before possible.”

Drone light shows and Intel True View are part of Intel’s larger effort to deliver powerful, innovative technologies that enable the rich viewing and entertainment experiences of the future. For more information on Intel’s drone light show, visit Intel’s drone page. For more information on Intel True View, visit Intel’s True View page.

The Pepsi Super Bowl LIII Halftime Show was consistent with the temporary flight restrictions in effect during the game. The Intel Shooting Star drones appearing during the show were specially preprogrammed to fly and remain within the stadium, and therefore did not enter the controlled airspace over Mercedes-Benz Stadium.

The Intel Shooting Star drones appearing during the Pepsi Super Bowl LIII Halftime Show received authorization to operate under an experimental license issued by the Federal Communications Commission in compliance with federal regulations. This model of the Intel Shooting Star drone has not received final certification from the FCC and may not be offered for sale or lease, or sold or leased, until final certification is obtained.

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Images: Intel Drone Solutions Modernize and Increase Efficiency for US Bridge Inspections

Intel Drone bridge inspect 9

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Photo 1: Alicia McConnell and Brian Gutzwiller from Michael Baker International plan the automated missions to inspect the Daniel Carter Beard Bridge. In partnership with the Kentucky Transportation Cabinet and Michael Baker International, Intel used its drone technology to help inspect and analyze the Daniel Carter Beard Bridge, an eight-lane interstate across the Ohio River. (Credit: Intel Corporation)

Photo 2: Engineers use Intel Mission Control software to design the flight plan for the visual bridge inspections. In partnership with the Kentucky Transportation Cabinet and Michael Baker International, Intel used its drone technology to help inspect and analyze the Daniel Carter Beard Bridge, an eight-lane interstate across the Ohio River. (Credit: Intel Corporation)

Photo 3: The Intel Falcon 8+ Drone conducts aerial capture of the Daniel Carter Beard Bridge, which spans the Ohio River, connecting the states of Ohio and Kentucky. In partnership with the Kentucky Transportation Cabinet and Michael Baker International, Intel used its drone technology to help inspect and analyze the eight-lane interstate bridge across the Ohio River. (Credit: Intel Corporation)

Photo 4: The Intel Falcon 8+ drone conducts a visual inspection of the historic Stone Arch Bridge in Minneapolis. Working with the Minnesota Department of Transportation and Collins Engineers, Intel used its commercial drone technology to help automate and expedite inspection of the pedestrian and bicycle bridge. (Credit: Intel Corporation)

Photo 5: The Intel Falcon 8+ drone conducts a visual inspection of the historic Stone Arch Bridge in Minneapolis. Working with the Minnesota Department of Transportation and Collins Engineers, Intel used its commercial drone technology to help automate and expedite inspection of the pedestrian and bicycle bridge. (Credit: Intel Corporation)

Photo 6: The Intel Falcon 8+ drone conducts a visual inspection of the Daniel Carter Beard Bridge in Cincinnati. In partnership with the Kentucky Transportation Cabinet and Michael Baker International, Intel used its drone technology to help inspect and analyze the eight-lane interstate across the Ohio River. (Credit: Intel Corporation)

Photo 7: Experts from Michael Baker International using the Intel Falcon 8+ drone to aid in the inspection of the Daniel Carter Beard Bridge, which connects Ohio and Kentucky. In partnership with the Kentucky Transportation Cabinet and Michael Baker International, Intel used its drone technology to help inspect and analyze the eight-lane interstate bridge across the Ohio River. (Credit: Intel Corporation)

Photo 8: Using the Intel Falcon 8+ Drone and 36-megapixel Sony A7R payload, Intel, Collins Engineers and the Minnesota Department of Transportation conduct an aerial survey of the Stone Arch Bridge in Minneapolis. Working with the Minnesota Department of Transportation and Collins Engineers, Intel used its commercial drone technology to help automate and expedite inspection the pedestrian and bicycle bridge in Minneapolis. (Credit: Intel Corporation)

Photo 9: The inspection team works on-site at the Stone Arch Bridge in Minneapolis. Working with the Minnesota Department of Transportation and Collins Engineers, Intel used its commercial drone technology to help automate and expedite inspection of the pedestrian and bicycle bridge in Minneapolis. (Credit: Intel Corporation)

More: Intel Drone Solutions Modernize and Increase Efficiency for US Bridge Inspections

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Video: Intel Commercial Drones Expedite U.S. Bridge Inspection

Traditional bridge inspection methods can be dangerous, costly and time-consuming, obstructing daily traffic patterns with road closures and relying on manual labor that doesn’t always capture accurate data for proper rehabilitation assessment. Intel collaborated with two departments of transportation to improve bridge inspections, supplementing manual inspections of the Daniel Carter Beard Bridge connecting Ohio and Kentucky and the Stone Arch Bridge in Minnesota. Throughout the inspections, Intel’s advanced automated commercial drone hardware and software solutions increased safety and efficiency and produced more reliable data in a fraction of the time and cost of traditional methods. (Credit: Intel Corporation)

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Intel Drone Solutions Modernize and Increase Efficiency for US Bridge Inspections

Intel Drone bridge inspect 9

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What’s New: Intel collaborated with two departments of transportation to improve bridge inspections, supplementing manual inspections of the Daniel Carter Beard Bridge connecting Ohio and Kentucky and the Stone Arch Bridge in Minnesota. Throughout the inspections, Intel’s advanced automated commercial drone hardware and software solutions increased efficiency and produced more reliable data in a fraction of the time and cost of traditional methods.

“With bridges worldwide experiencing undetected structural issues due to inefficient inspection and monitoring processes and unreliable data for rehabilitation, it is critical to address this real-world concern of transportation safety with impactful commercial drone applications. Intel’s comprehensive drone solutions not only improve speed and accuracy through increasing automation of existing workflows, but also reduce safety risks and providing engineers and transportation bureaus with more reliable, actionable insights for future planning and safety assessments.”
–Anil Nanduri, Intel vice president and general manager, drone team

Why It Matters: More than 600,000 bridges are in the U.S., and nearly 10 percent of them are currently rated structurally deficient or obsolete. Each bridge is structurally unique and needs regular inspections to achieve safety requirements for general use.

Traditional inspection methods can be dangerous, costly and time-consuming. And they often provide unreliable data. These methods also obstruct daily traffic patterns with road closures, rely on manual labor that doesn’t always capture accurate data for proper rehabilitation assessment, can be prohibitively expensive to publicly funded sources, and require many work hours.

How It Pays Off: Intel’s full suite of commercial drone solutions assisted officials in the full drone workflow, from the flight planning and aerial data capture to the cloud-based digital data management, processing and analytics. In some cases, this resulted in a 40 percent cost savings over standard inspection processes.

How It Works: In collaboration with the Kentucky Transportation Cabinet and Michael Baker International*, Intel used its drone technology to help inspect and analyze the Daniel Carter Beard Bridge, an eight-lane interstate that crosses the Ohio River. Nearly 100,000 vehicles cross the bridge daily, and even minor obstructions, such as lane closures, can result in costly delays. Between lift-off and landing, this automated inspection with Intel® drone technology enabled the bridge to remain open and fully functional while the team completed the assignment. For this inspection, the Intel drone captured about 2,500 high-resolution aerial images, generating 22GB of data that was uploaded into the Intel® Insight Platform. Using the images, a 3D model – or a digital twin of the structure – was generated to aid with analyses and visualization that can also be applied to monitoring the paint deterioration and cable stability of the bridge over time.

Separately, working with the Minnesota Department of Transportation and Collins Engineers*, Intel and its commercial drone technology helped expedite an inspection of the iconic Stone Arch Bridge, a landmark pedestrian and bicycle bridge in Minneapolis, with increased automation. While most bridges are inspected every 24 months, officials inspect the Stone Arch Bridge annually due to the complex nature of the structure’s aging masonry and a fractured steel span. Incorporating Intel technology, MnDOT and Collins Engineers increased efficiency, reducing work hours by 28 percent. The work resulted in an inspection cost savings of approximately 40 percent that could save taxpayers an estimated $160,000 over the next 10 years.

What’s Different: The Intel® Falcon™ 8+ drone performs despite certain external influences such as windy conditions or electromagnetic interference. The robust and advanced flight system provides safe, scalable access to hard-to-reach locations, reducing the need for risky hands-on methods such as rope access.

By programming automated flight paths with Intel® Mission Control, inspectors can capture high-quality aerial data with the push of a button without obstructing commuter’s traffic patterns and while helping to improve safety for workers and travelers. Intel Mission Control enables inspectors to create flight plans for complex 3D structures such as bridges and enable the ability to duplicate flight plans for future inspection missions. The result is a repeatable mission to capture quality consistent data to monitor the condition of the bridge and areas of deterioration down to millimeter accuracy, and to compare that data over time.

The data collected by the drones were uploaded to the Intel® Insight Platform, Intel’s cloud-based digital asset management tool. After collecting additional data in the future, these various sets of information can be compared to detect and monitor changes, allowing experts to extract images and notes about key areas of interest to share more broadly with inspection and transportation bureau teams.

More Context: Drones at Intel

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Video: Intel Shooting Star Mini Drones Join ‘Christmas Spectacular Starring the Radio City Rockettes’

Intel Shooting Star mini drones are part of the 2018 ‘Christmas Spectacular Starring the Radio City Rockettes,’ presented by Chase. During the production’s final scene, ‘Christmas Lights,’ 100 Intel mini drones will create a light show over the Great Stage of Radio City Music Hall in New York City using choreographed movements to create holiday-themed silhouettes. (Credit: Intel Corporation)

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Intel Drone Helping to Preserve Korean Cultural Heritage

An Intel® Falcon™ 8+ drone was used to carry out an aerial inspection and survey of Hwahongmun Gate of Korea’s Suwon Hwaseong fortress, a UNESCO World Heritage site and an important part of Korea’s culture and history.

A 3D model of Hwahongmun Gate was generated using thousands of detailed images captured from an Intel Falcon 8+ drone. Drones are emerging as an important tool to not only capture data but also provide a digital archive of history and help in the effort to preserve architectural structures of cultural and historic significance.

More: Intel Drone at Hwahongmun Gate of Korea’s Suwon Hwaseong Fortress (Video) | All Intel Images | Drones at Intel

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Intel Advances the Safe Integration of Drones into US Airspace

Intel Open Drone ID 1

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What’s New: Intel is working with the Federal Aviation Administration (FAA) and other industry participants to foster innovation and to shape the global standards and practices for unmanned aircraft systems (UAS), with safety being the first priority. Intel’s assistance builds on the company’s foundational work last year with the Unmanned Aircraft System Traffic Management (UTM) trials conducted by NASA and the FAA to develop and test UAS drone guidelines for collaborative communications and navigation among unmanned aerial systems in the sky.

“I’m honored that Intel’s Drone Group is participating in such critical programs to pave the way for new and expanded commercial UAS operations. By working with the U.S. government, as well as various other industry partners, we can demonstrate the magnitude of a drone’s potential when integrated into our nation’s airspace in a responsible way.”
–Anil Nanduri, vice president and general manager, Intel drone team

Why It Matters: The White House tasked the U.S. Department of Transportation and the FAA with maintaining and building on their leadership in the drone space. New programs would facilitate advanced commercial drone operations and applications of technology and allow testing of UAS traffic management systems and detection and tracking capabilities. This is necessary to fully integrate drone operations into the national airspace system.

Recently, the FAA initiated the Unmanned Aircraft System Integration Pilot Program (IPP) designed to explore ways to safely expand cutting-edge drone operations into the national airspace by pairing state, local and tribal governments with unmanned aircraft operators. The program consists of 10 teams in locations throughout the country. The work will test advanced drone operation and related technology over several years. Specifically, Intel is a participant in four of the 10 sites and may participate in operations in the Choctaw Nation of Oklahoma, Durant, Oklahoma; the city of San Diego; the Innovation and Entrepreneurship Investment Authority, Herndon, Virginia; and the Memphis-Shelby County Airport Authority in Tennessee.

Today’s Activities: Today in Oklahoma, the Choctaw Nation hosted a media event to show progress, demonstrate and share results of some of the first missions. Intel flew night missions using a thermal sensor on the Intel® Falcon™ 8+ drone. This application could be used to look for lost cattle, as well as learn more about the habits and tendencies of local wildlife. In addition, Intel performed the first public demonstration of Open Drone ID, an open standard that offers a solution for the remote identification and tracking of UAS. Future missions at Choctaw may include drones for agricultural applications, public safety and infrastructure inspections, with planned beyond-visual-line-of-sight operations over people and more nighttime operations. The plans are to invest in mobile ground-based detect-and-avoid radars and advanced weather infrastructure.

What’s Come Before: The FAA has been chartered by the Unmanned Aircraft Systems Identification and Tracking Aviation Rulemaking Committee (ARC) to identify, categorize and recommend available and emerging technology for the remote identification and tracking of UAS. Open Drone ID is designed as an open standard that offers a solution. It is a beacon-based (wireless drone identification) solution that enables drones to be identified when within range of a receiver, like a smartphone. The current draft specification is based on Bluetooth 4.2 broadcast packets and Bluetooth 5 (long-range) advertising extensions. With this technology, each aircraft can broadcast its unique ID, location, direction, altitude, speed, make/model, base location and other related data.

The Open Drone ID project is managed through a workgroup within ASTM, an international standards body. Intel is leading the ASTM F38 Remote ID Standard and Tracking Workgroup. It is important that Open Drone ID is a global standard, like Wi-Fi or Bluetooth, to provide broad scalability to many end users and use cases.  More information can be found at the Open Drone ID website.

Intel’s Role: Intel has a history of participating in standards bodies and industry groups worldwide and has played a significant industry leadership role in bringing about globally adopted standards such as Ethernet, USB and Wi-Fi. Standards developed by standards-setting organizations and industry consortia are common tools to bring new innovations to global mass markets.

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