GeForce NOW Streaming Comes to iOS Safari

GeForce NOW transforms underpowered or incompatible hardware into high-performance GeForce gaming rigs.

Now, we’re bringing the world of PC gaming to iOS devices through Safari.

GeForce NOW is streaming on iOS Safari, in beta, starting today. That means more than 5 million GeForce NOW members can now access the latest experience by launching Safari from iPhone or iPad and visiting

Not a member? Get started by signing up for a Founders membership that offers beautifully ray-traced graphics on supported games, extended sessions lengths and front-of-the-line access. There’s also a free option for those who want to test the waters.

Right now is a great time to join. Founders memberships are available for $4.99/month or lock in an even better rate with a six-month Founders membership for $24.95.

All new GeForce RTX 30 Series GPUs come bundled with a GeForce NOW Founders membership, available to existing or new members.

Once logged in, you’re only a couple clicks away from streaming a massive catalog of the latest and most played PC games. Instantly jump into your games, like Assassin’s Creed Valhalla, Destiny 2 Beyond Light, Shadow of the Tomb Raider and more. Founders members can also play titles like Watch Dogs: Legion with RTX ON and NVIDIA DLSS, even on their iPhone or iPad.

GeForce NOW on iOS Safari requires a gamepad — keyboard and mouse-only games aren’t available due to hardware limitations. For the best experience, you’ll want to use a GeForce NOW Recommended gamepad, like the Razer Kishi.

Fortnite, Coming Soon

Alongside the amazing team at Epic Games, we’re working to enable a touch-friendly version of Fortnite, which will delay availability of the game. While the GeForce NOW library is best experienced on mobile with a gamepad, touch is how over 100 million Fortnite gamers have built, battled and danced their way to Victory Royale.

We’re looking forward to delivering a cloud-streaming Fortnite mobile experience powered by GeForce NOW. Members can look for the game on iOS Safari soon.

More Games, More Game Stores

When you fire up your favorite game, you’re playing it instantly — that’s what it means to be Game Ready on GeForce NOW. The experience has been optimized for cloud gaming and includes Game Ready Driver performance improvements.

GeForce NOW platforms

NVIDIA manages the game updates and patches, letting you play the games you own at 1080p, 60FPS across nearly all of your devices. And when a game supports RTX, Founders members can play with beautifully ray-traced graphics and DLSS 2.0 for improved graphics fidelity.

PC games become playable across a wider range of hardware, removing the barriers across platforms. With the recent release of Among Us, Mac and Chromebook owners can now experience the viral sensation, just like PC gamers. Android owners can play the newest titles even when they’re away from their rig.

More than 750 PC games are now Game Ready on GeForce NOW, with weekly additions that continue to expand the library.

Coming soon, GeForce NOW will connect with GOG, giving members access to even more games in their library. The first games that we anticipate supporting are CD PROJEKT RED’s Cyberpunk 2077 and The Witcher 3: Wild Hunt.

The GeForce-Powered Cloud

Founders members have turned RTX ON for beautifully ray-traced graphics, and can run games with even higher fidelity thanks to DLSS. That’s the power to play that only a GeForce-powered cloud gaming service can deliver.

The advantages also extend to improving quality of service. By developing both the hardware and software streaming solutions, we’re able to easily integrate new GeForce technologies that reduce latency on good networks, and improve fidelity on poor networks.

These improvements will continue over time, with some optimizations already available and being felt by GeForce NOW members today.

Chrome Wasn’t Built in a Day

The first webRTC client running GeForce NOW was the Chromebook beta in August. In the months since, we’ve seen over 10 percent of gameplay in the Chrome web-based client.

GeForce NOW on Chrome

Soon we’ll bring that experience to more Chrome platforms, including Linux, PC, Mac and Android. Stay tuned for updates as we approach a full launch early next year.

Expanding to New Regions

The GeForce NOW Alliance continues to spread cloud gaming across the globe. The alliance is currently made up of LG U+ and KDDI in Korea, SoftBank in Japan, GFN.RU in Russia and Taiwan Mobile, which launched out of beta on Nov. 7.

In the weeks ahead, Zain KSA, the leading 5G telecom operator in Saudi Arabia, will launch its GeForce NOW beta for gamers, expanding cloud gaming into another new region.

More games. More platforms. Legendary GeForce performance. And now streaming on iOS Safari. That’s the power to play that only GeForce NOW can deliver.

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Intel’s 11th Gen Processor (Rocket Lake-S) Architecture Detailed

Rocket Lake S IllustrationWhat’s New: Earlier this year, Intel made desktop PCs even better with 10th Gen Intel® Core™ S-series processors, headlined by the Intel Core i9-10900K. In the first quarter of 2021, the 11th Gen Intel Core S-series desktop processors (code-named “Rocket Lake-S”) will bring even more performance to gamers and PC enthusiasts.

Intelligently designed for desktop performance, Rocket Lake takes advantage of the microarchitecture changes and instructions per clock (IPC) advancements to deliver improved raw performance, gen over gen.

About the Architecture: The 11th Gen Intel Core S-series desktop processor will introduce a new desktop architecture, called Cypress Cove, designed to transform hardware and software efficiency and increase performance​. This will enable double-digit percentage IPC performance improvement1 (gen over gen) and deliver enhanced Intel® UHD™ graphics featuring the Intel® Xe Graphics architecture2.

» 11th Gen Intel Core S-Series Architecture Details

Why Frequency and IPC Matter: Games and most applications continue to depend on high-frequency cores to drive high frame rates and lower latency. In addition, the number of IPC improve on the performance that frequency delivers by executing more instructions. Intel continues to push the limits of performance with IPC gains and the frequencies necessary for gaming, content creation and multitasking.

How It is Optimized for Amazing Gaming: Some of the new features being introduced with 11th Gen Intel Core S-Series include:

  • New Cypress Cove architecture featuring Ice Lake Core architecture and Tiger Lake Graphics architecture.
  • Double-digit percentage IPC performance improvement.3
  • Better gen-over-gen performance.
  • Up to 20 CPU PCIe 4.0 lanes4 for more configuration flexibility.
  • Enhanced Intel UHD graphics featuring Intel Xe Graphics architecture.
  • Intel® Quick Sync Video, offering better video transcoding and hardware acceleration for latest codecs.
  • New overclocking features5 for more flexible tuning performance.
  • Intel® Deep Learning Boost and VNNI support​.

The 11th Gen Intel Core S-Series desktop processors, launching in 2021’s first quarter, will deliver amazing performance and flexibility to meet a range of needs for gamers and content creators.

The Small Print:

All product plans and roadmaps are subject to change without notice.

Statements in this document that refer to future plans or expectations are forward-looking statements.  These statements are based on current expectations and involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such statements.  For more information on the factors that could cause actual results to differ materially, see our most recent earnings release and SEC filings at

Intel technologies may require enabled hardware, software or service activation.

No product or component can be absolutely secure.

Your costs and results may vary.

1 IPC = Instructions Per Cycle/Clock and represents how many tasks a CPU can complete in each cycle.
2 Available only on 11th Gen Intel® Core™ processors featuring integrated graphics.
3 Performance varies by use, configuration and other factors. Learn more at
4 CPU PCIe  lanes are only validated for discrete graphics (x16) and PCIe storage or Intel® Optane™ memory (1×4).
5 Altering clock frequency or voltage may void any product warranties and reduce stability, security, performance and life of the processor and other components.  Check with system and component manufacturers for details.

The post Intel’s 11th Gen Processor (Rocket Lake-S) Architecture Detailed appeared first on Intel Newsroom.

To 3D and Beyond: Pixar’s USD Coming to an Industry Near You

It was the kind of career moment developers dream of but rarely experience. To whoops and cheers from the crowd at SIGGRAPH 2016, Dirk Van Gelder of Pixar Animation Studios launched Universal Scene Description.

USD would become the open-source glue filmmakers used to bind their favorite tools together so they could collaborate with colleagues around the world, radically simplifying the job of creating animated movies. At its birth, it had backing from three seminal partners—Autodesk, Foundry and SideFX.

Today, more than a dozen companies from Apple to Unity support USD. The standard is on the cusp of becoming the solder that fuses all sorts of virtual and physical worlds into environments where everything from skyscrapers to sports cars and smart cities will be designed and tested in simulation.

What’s more, it’s helping spawn machinima, an emerging form of digital storytelling based on game content.

How USD Found an Audience

The 2016 debut “was pretty exciting” for Van Gelder, who spent more than 20 years developing Pixar’s tools.

“We had talked to people about USD, but we weren’t sure they’d embrace it,” he said. “I did a live demo on a laptop of a scene from Finding Dory so they could see USD’s scalability and performance and what we at Pixar could do with it, and they really got the message.”

One of those in the crowd was Rev Lebaredian, vice president of simulation technology at NVIDIA.

“Dirk’s presentation of USD live and in real time inspired us. It triggered a series of ideas and events that led to what is NVIDIA Omniverse today, with USD as its soul. So, it was fate that Dirk would end up on the Omniverse team,” said Lebaredian of the 3D graphics platform, now in open beta, that aims to carry the USD vision forward.

Developers Layer Effects on 3D Graphics

Adobe’s developers were among many others who welcomed USD and now support it in their products.

“USD has a whole world of features that are incredibly powerful,” said Davide Pesare, who worked on USD at Pixar and is now a senior R&D manager at Adobe.

“For example, with USD layering, artists can work in the same scene without stepping on each other’s toes. Each artist has his or her own layer, so you can let the modeler work while someone else is building the shading,” he said.

“Today USD has spread beyond the film industry where it is pervasive in animation and special effects. Game developers are looking at it, Apple’s products can read it, we have partners in architecture using it and the number of products compatible with USD is only going to grow,” Pesare said.

CityEngine uses USD
Thinking on a grand scale: NVIDIA and partner Esri, a specialist in mapping software, are both building virtual worlds using USD.

Building a Virtual 3D Home for Architects

Although it got its start in the movies, USD can play many roles.

Millions of architects, engineers and designers need a way to quickly review progress on construction projects with owners and real-estate developers. Each stakeholder wants different programs often running on different computers, tablets or even handsets. It’s a script for an IT horror film where USD can write a happy ending.

Companies such as Autodesk, Bentley Systems, McNeel & Associates and Trimble Inc. are already exploring what USD can do for this community. NVIDIA used Omniverse to create a video showing some of the possibilities, such as previewing how the sun will play on the glassy interior of a skyscraper through the day.

Product Design Comes Alive with USD

It’s a similar story with a change of scene in the manufacturing industry. Here, companies have a cast of thousands of complex products they want to quickly design and test, ranging from voice-controlled gadgets to autonomous trucks.

The process requires iterations using programs in the hands of many kinds of specialists who demand photorealistic 3D models. Beyond de rigueur design reviews, they dream of the possibilities like putting visualizations in the hands of online customers.

Showing the shape of things to come, the Omniverse team produced a video for the debut of the NVIDIA DGX A100 system with exploding views of how its 30,000 components snap into a million drill holes. More recently, it generated a video of NVIDIA’s GeForce RTX 30 Series graphics card, (below) complete with a virtual tour of its new cooling subsystem, thanks to USD in Omniverse.

“These days my team spends a lot of time working on real-time physics and other extensions of USD for autonomous vehicles and robotics for the NVIDIA Isaac and DRIVE platforms,” Van Gelder said.

To show what’s possible today, engineers used USD to import into Omniverse an accurately modelled luxury car and details of a 17-mile stretch of highway around NVIDIA’s Silicon valley headquarters. The simulation, to be shown this week at GTC, shows the potential for environments detailed enough to test both vehicles and their automated driving capabilities.

Another team imported Kaya, a robotic car for consumers, so users could program the digital model and test its behavior in an Omniverse simulation before building or buying a physical robot.

The simulation was accurate despite the fact “the wheels are insanely complex because they can drive forward, backward or sideways,” said Mike Skolones, manager of the team behind NVIDIA Isaac Sim.

Lights! Camera! USD!

In gaming, Epic’s Unreal Engine supports USD and Unity and Blender are working to support it as well. Their work is accelerating the rise of machinima, a movie-like spinoff from gaming demonstrated in a video for NVIDIA Omniverse Machinima.

Meanwhile, back in Hollywood, studios are well along in adopting USD.

Pixar produced Finding Dory using USD. Dreamworks Animation described its process adopting USD to create the 2019 feature How to Train Your Dragon: The Hidden World. Disney Animation Studios blended USD into its pipeline for animated features, too.

Steering USD into the Omniverse

NVIDIA and partners hope to take USD into all these fields and more with Omniverse, an environment one team member describes as “like Google Docs for 3D graphics.”

Omniverse plugs the power of NVIDIA RTX real-time ray-tracing graphics into USD’s collaborative, layered editing. The recent “Marbles at Night” video (below) showcased that blend, created by a dozen artists scattered across the U.S., Australia, Poland, Russia and the U.K.

That’s getting developers like Pesare of Adobe excited.

“All industries are going to want to author everything with real time texturing, modeling, shading and animation,” said Pesare.

That will pave the way for a revolution in people consuming real-time media with AR and VR glasses linked on 5G networks for immersive, interactive experience anywhere, he added.

He’s one of more than 400 developers who’ve had a hands-on with Omniverse so far. Others come from companies like Ericsson, Foster & Partners and Industrial Light & Magic.

USD Gives Lunar Explorers a Hand

The Frontier Development Lab (FDL), a NASA partner, recently approached NVIDIA for help simulating light on the surface of the moon.

Using data from a lunar satellite, the Omniverse team generated images FDL used to create a video for a public talk, explaining its search for water ice on the moon and a landing site for a lunar rover.

Back on Earth, challenges ahead include using USD’s Hydra renderer to deliver content at 30 frames per second that might blend images from a dozen sources for a filmmaker, an architect or a product designer.

“It’s a Herculean effort to get this in the hands of the first customers for production work,” said Richard Kerris, general manager of NVIDIA’s media and entertainment group and former chief technologist at Lucasfilm. “We’re effectively building an operating system for creatives across multiple markets, so support for USD is incredibly important,” he said.

Kerris called on anyone with an RTX-enabled system to get their hands on the open beta of Omniverse and drive the promise of USD forward.

“We can’t wait to see what you will build,” he said.

It’s not too late to get access to hundreds of live and on-demand talks at GTC. Register now through Oct. 9 using promo code CMB4KN to get 20 percent off.

The post To 3D and Beyond: Pixar’s USD Coming to an Industry Near You appeared first on The Official NVIDIA Blog.

“Insanely Fast,” “Biggest Generational Leap” “New High-End Gaming Champion”: Reviewers Rave for GeForce RTX 3080

Reviewers have just finished testing NVIDIA’s new flagship GPU — the NVIDIA RTX 3080 — and the raves are rolling in.

NVIDIA CEO Jensen Huang promised “a giant step into the future,” when he revealed NVIDIA’s GeForce RTX 30 Series GPUs on Sept. 1.

The NVIDIA Ampere GPU architecture, introduced in May, has already stormed through supercomputing and hyperscale data centers.

But no one knew for sure what the new architecture would be capable of when unleashed on gaming.

Now they do:

The GeForce RTX 30 Series, NVIDIA’s second-generation RTX GPUs, deliver up to 2x the performance and up to 1.9x the power efficiency over previous-generation GPUs.

This leap in performance will deliver incredible performance in upcoming games such as Cyberpunk 2077, Call of Duty: Black Ops Cold War and Watch Dogs: Legion, currently bundled with select GeForce RTX 3080 graphics cards at participating retailers.

In addition to the trio of new GPUs — the flagship GeForce RTX 3080, the GeForce RTX 3070 and the “ferocious” GeForce RTX 3090 — gamers get a slate of new tools.

They include NVIDIA Reflex — which makes competitive gamers quicker; NVIDIA Omniverse Machinima — for those using real-time computer graphics engines to create movies; and NVIDIA Broadcast — which harnesses AI to build virtual broadcast studios for streamers.

And new 2nd Gen Ray Tracing Cores and 3rd Gen Tensor Cores make ray-traced and DLSS-accelerated experiences even faster.

GeForce RTX 3080 will be out from NVIDIA and our partners Sept. 17.

The post “Insanely Fast,” “Biggest Generational Leap” “New High-End Gaming Champion”: Reviewers Rave for GeForce RTX 3080 appeared first on The Official NVIDIA Blog.

Up Your Creative Game: GeForce RTX 30 Series GPUs Amp Up Performance

Creative workflows are riddled with hurry up and wait.

GeForce RTX 30 Series GPUs, powered by our second-generation RTX architecture, aim to reduce the wait, giving creators more time to focus on what matters: creating amazing content.

These new graphics cards deliver faster ray tracing and the next generation of AI-powered tools, turning the tedious tasks in creative workflows into things of the past.

With up to 24GB of new, blazing-fast GDDR6X memory, they’re capable of powering the most demanding multi-app workflows, 8K HDR video editing and working with extra-large 3D models.

Plus, two new apps, available to all NVIDIA RTX users, are joining NVIDIA Studio. NVIDIA Broadcast turns any room into a home broadcast studio with AI-enhanced video and voice comms. NVIDIA Omniverse Machinima enables creators to tell amazing stories with video game assets, animated by AI.

Ray Tracing at the Speed of Light

The next generation of dedicated ray tracing cores and improved CUDA performance on GeForce RTX 30 Series GPUs speeds up 3D rendering times by up to 2x across top renderers.

chart showing relative performance of geforce 30 series gpus on creative apps

The RT Cores also feature new hardware acceleration for ray-traced motion blur rendering, a common but computationally intensive technique. It’s used to enhance 3D visuals with cinematic flair. But to date, it requires using either an inaccurate motion vector-based post-process, or an accurate but time-consuming rendering step. Now with RTX 30 Series and RT Core accelerated apps like Blender Cycles, creators can enjoy up to 5x faster motion blur rendering than prior generation RTX.

motion blur in blender cycles
Motion blur effect rendered in Blender Cycles.

Next-Gen AI Means Less Wait and More Create

GeForce RTX 30 Series GPUs are enabling the next wave of AI-powered creative features, reducing or even eliminating repetitive creative tasks such as image denoising, reframing and retiming of video, and creation of textures and materials.

Along with the release of our next-generation RTX GPUs, NVIDIA is bringing DLSS — real-time super resolution that uses the power of AI to boost frame rates — to creative apps. D5 Render and SheenCity Mars are the first design apps to add DLSS support, enabling crisp, real-time exploration of designs.

Render of living space created by D5 Render using GeForce RTX 30 Series GPUs
Image courtesy of D5 Render.

Hardware That Zooms

Increasingly, complex digital content creation requires hardware that can run multiple apps concurrently. This requires a large frame buffer on the GPU. Without sufficient memory, systems start to chug, wasting precious time as they swap geometry and textures in and out of each app.

The new GeForce RTX 3090 GPU houses a massive 24GB of video memory. This lets animators and 3D artists work with the largest 3D models. Video editors can tackle the toughest 8K scenes. And creators of all types can stay hyper-productive in multi-app workflows.

GeForce RTX 3080 Series GPU
Model, edit and export larger scenes faster with GeForce RTX 30 Series GPUs.

The new GPUs also use PCIe 4.0, doubling the connection speed between the GPU and the rest of the PC. This improves performance when working with ultra-high-resolution and HDR video.

GeForce RTX 30 Series graphics cards are also the first discrete GPUs with decode support for the AV1 codec, enabling playback of high-resolution video streams up to 8K HDR using significantly less bandwidth.

AI-Accelerated Studio Apps

Two new Studio apps are making their way into creatives’ arsenals this fall. Best of all, they’re free for NVIDIA RTX users.

NVIDIA Broadcast upgrades any room into an AI-powered home broadcast studio. It transforms standard webcams and microphones into smart devices, offering audio noise removal, virtual background effects and webcam auto framing compatible with most popular live streaming, video conferencing and voice chat applications.

NVIDIA Broadcast feature
Access AI-powered features and download the new NVIDIA Broadcast app later this month.

NVIDIA Omniverse Machinima enables creators to tell amazing stories with video game assets, animated by NVIDIA AI technologies. Through NVIDIA Omniverse, creators can import assets from supported games or most third-party asset libraries, then automatically animate characters using an AI-based pose estimator and footage from their webcam. Characters’ faces can come to life with only a voice recording using NVIDIA’s new Audio2Face technology.

Screenshot of NVIDIA Omniverse Machinima
Master the art of storytelling using 3D objects with NVIDIA Omniverse Machinima powered by AI.

NVIDIA is also updating in September GeForce Experience, our companion app for GeForce GPUs, to support desktop and application capture for up to 8K and HDR, enabling creators to record video at incredibly high resolution and dynamic range.

These apps, like most of the world’s top creative apps, are supported by NVIDIA Studio Drivers, which provide optimal levels of performance and reliability.

GeForce RTX 30 Series: Get Creating Soon

GeForce RTX 30 Series graphics cards are available starting September 17.

While you wait for the next generation of creative performance, perfect your creative skillset by visiting the NVIDIA Studio YouTube channel to watch tutorials and tips and tricks from industry-leading artists.

The post Up Your Creative Game: GeForce RTX 30 Series GPUs Amp Up Performance appeared first on The Official NVIDIA Blog.

‘Giant Step into the Future’: NVIDIA CEO Unveils GeForce RTX 30 Series GPUs

A decade ago, GPUs were judged on whether they could power through Crysis. How quaint.

The latest NVIDIA Ampere GPU architecture, unleashed in May to power the world’s supercomputers and hyperscale data centers, has come to gaming.

And with NVIDIA CEO Jensen Huang Tuesday unveiling the new GeForce RTX 30 Series GPUs, it’s delivering NVIDIA’s “greatest generational leap in company history.”

The GeForce RTX 30 Series, NVIDIA’s second-generation RTX GPUs, deliver up to 2x the performance and 1.9x the power efficiency over previous-generation GPUs.

NVIDIA CEO Jensen Huang spoke from the kitchen of his Silicon Valley home. 
NVIDIA CEO Jensen Huang spoke from the kitchen of his Silicon Valley home.

“If the last 20 years was amazing, the next 20 will seem like nothing short of science fiction,” Huang said, speaking from the kitchen of his Silicon Valley home. Today’s NVIDIA Ampere launch is “a giant step into the future,” he added.

In addition to the trio of new GPUs — the flagship GeForce RTX 3080, the GeForce RTX 3070 and the “ferocious” GeForce RTX 3090 — Huang introduced a slate of new tools for GeForce gamers.

They include NVIDIA Reflex — which makes competitive gamers quicker, NVIDIA Omniverse Machinima — for those using real-time computer graphics engines to create movies, and NVIDIA Broadcast — which harnesses AI to build virtual broadcast studios for streamers.

Up Close and Personal

A pair of demos tell the tale. In May, we released a demo called Marbles — featuring the world’s first fully path-traced photorealistic real-time graphics.

Chock-full of reflections, textures and light sources, the demo is basically a movie that’s rendered in real time as a marble rolls through an elaborate workshop rich with different materials and textures. It’s a stunningly realistic environment.

In May, Huang showed Marbles running on our top-end Turing architecture-based Quadro RTX 8000 graphics card at 25 frames per second at 720p resolution. An enhanced version of the demo, Marbles at Night, running on NVIDIA Ampere, runs at 30 fps at 1440p.

More telling is a demo that can’t be shown remotely — gameplay running at 60 fps on an 8K LG OLED TV — because video-streaming services don’t support that level of quality.

The GeForce RTX 3090 is the world’s first GPU able to play blockbuster games at 60 fps in 8K resolution, which is 4x the pixels of 4K and 16x the pixels of 1080p.

We showed it to a group of veteran streamers in person to get their reactions as they played through some of latest games.

“You can see wear and tear on the treads,” one said, tilting his head to the side and eyeing the screen in amazement.

“This feels like a Disneyland experience,” another added.

Gamers Battle COVID-19

Huang started his news-packed talk by thanking the more than one million gamers who pooled their GPUs through Folding@Home to fight the COVID-19 coronavirus.

The result was 2.8 exaflops of computing power, 5x the processing power of the world’s largest supercomputer, Huang said, capturing the moment the virus infects a human cell.

“Thank you all for joining this historic fight,” Huang said.

RTX a “Home Run”

For 40 years, since NVIDIA researcher Turner Whitted published his groundbreaking paper on ray tracing, computer science researchers have chased the dream of creating super-realistic virtual worlds with real-time ray tracing, Huang said.

NVIDIA focused intense effort over the past 10 years to realize real-time ray tracing on a large scale. At the SIGGRAPH graphics conference two years ago, NVIDIA unveiled the first NVIDIA RTX GPU.

Based on NVIDIA’s Turing architecture, it combined programmable shaders, RT Cores to accelerate ray-triangle and ray-bounding-box intersections, and the Tensor Core AI processing pipeline.

“Now, two years later, it is clear we have reinvented computer graphics,” Huang said, citing support from all major 3D APIs, tools and game engines, noting that hundreds of RTX-enabled games are now in development. “RTX is a home run,” he said.

Just ask your kids, if you can tear them away from their favorite games for a moment.

Fortnite, from Epic Games, is the latest global sensation to turn on NVIDIA RTX real-time ray-tracing technology, Huang announced.

Now Minecraft and Fortnite, two of the most popular games in the world, have RTX On.

No kid will miss the significance of these announcements.

A Giant Leap in Performance 

The NVIDIA Ampere architecture, the second generation of RTX GPUs, “is a giant leap in performance,” Huang said.

fBuilt on a custom 8N manufacturing process, the flagship GeForce RTX 3080 has 28 billion transistors. It connects to Micron’s new GDDR6X memory — the fastest graphics memory ever made.

“The days of just relying on transistor performance scaling is over,” Huang said.

GeForce RTX 3080: The New Flagship

Starting at $699, the RTX 3080 is the perfect mix of fast performance and cutting-edge capabilities, leading Huang to declare it NVIDIA’s “new flagship GPU.”

Designed for 4K gaming, the RTX 3080 features high-speed GDDR6X memory running at 19Gbps, resulting in performance that outpaces the RTX 2080 Ti by a wide margin.

It’s up to 2X faster than the original RTX 2080. It consistently delivers more than 60 fps at 4K resolution — with RTX ON.

GeForce RTX 3070: The Sweet Spot

NVIDIA CEO Jensen Huang introducing the GeForce RTX 3070. 
NVIDIA CEO Jensen Huang introducing the GeForce RTX 3070.

Making more power available to more people is the RTX 3070, starting at $499.

And it’s faster than the $1,200 GeForce RTX 2080 Ti — at less than half the price.

The RTX 3070 hits the sweet spot of performance for games running with eye candy turned up.

GeForce RTX 3090: A Big, Ferocious GPU

At the apex of the lineup is the RTX 3090. It’s the fastest GPU ever built for gaming and creative types and is designed to power next-generation content at 8K resolution.

“There is clearly a need for a giant GPU that is available all over the world,” Huang said. “So, we made a giant Ampere.”

And the RTX 3090 is a giant of a GPU. Its Herculean 24GB of GDDR6X memory running at 19.5Gbps can tackle the most challenging AI algorithms and feed massive data-hungry workloads for true 8K gaming.

“RTX 3090 is a beast — a big ferocious GPU,” Huang said. “A BFGPU.”

At 4K it’s up to 50 percent faster than the TITAN RTX before it.

It even comes with silencer — a three-slot, dual-axial, flow-through design — up to 10x quieter and keeps the GPU up to 30 degrees C cooler than the TITAN RTX.

“The 3090 is so big that for the very first time, we can play games at 60 frames per second in 8K,” Huang said. “This is insane.”

Faster Reflexes with NVIDIA Reflex

For the 75 percent of GeForce gamers who play esports, Huang announced the release of this month of NVIDIA Reflex with our Game Ready Driver.

In Valorant, a fast-paced action game, for example, Huang showed a scenario where an opponent, traveling at 1,500 pixels per second, is only visible for 180 milliseconds.

But a typical gamer has a reaction time of 150 ms — from photon to action. “You can only hit the opponent if your PC adds less than 30 ms,” Huang explained.

Yet right now, most gamers have latencies greater than 30 ms — many up to 100 ms, Huang noted.

NVIDIA Reflex optimizes the rendering pipeline across CPU and GPU to reduce latency by up to 50 ms, he said.

“Over 100 million GeForce gamers will instantly become more competitive,” Huang said.

Turn Any Room into a Broadcast Studio

For live streamers, Huang announced NVIDIA Broadcast. It transforms standard webcams and microphones into smart devices to turn “any room into a broadcast studio,” Huang said.

It does this with effects like Audio Noise Removal, Virtual Background Effects — whether for graphics or video — and Webcam Auto Framing, giving you a virtual cameraperson.

NVIDIA Broadcast runs AI algorithms trained by deep learning on NVIDIA’s DGX supercomputer — one of the world’s most potent.

“These AI effects are amazing,” Huang said.

NVIDIA Broadcast will be available for download in September and runs on any RTX GPU, Huang said.

Omniverse Machinima

For those now using video games to create movies and shorts — an art form known as Machinima — Huang introduced NVIDIA Omniverse Machinima, based on the Omniverse 3D workflow collaboration platform.

With Omniverse Machinima, creators can use their webcam to drive an AI-based pose-estimator to animate characters. Drive face animation AI with your voice. Add high-fidelity physics like particles and fluids. Make materials physically accurate.

When done with your composition and mixing, you can even render film-quality cinematics with your RTX GPU, Huang said.

The beta will be available in October. Sign up at

Nothing Short of Science Fiction

Wrapping up, Huang noted that it’s been 20 years since the NVIDIA GPU introduced programmable shading. “The GPU revolutionized modern computer graphics,” Huang said.

Now the second-generation NVIDIA RTX — fusing programmable shading, ray tracing and AI — gives us photorealistic graphics and the highest frame rates simultaneously, Huang said.

“I can’t wait to go forward 20 years to see what RTX started,” Huang said.

“In this future, GeForce is your holodeck, your lightspeed starship, your time machine,” Huang said. “In this future, we will look back and realize that it started here.”

The post ‘Giant Step into the Future’: NVIDIA CEO Unveils GeForce RTX 30 Series GPUs appeared first on The Official NVIDIA Blog.

Sterling Support: SHIELD TV’s 25th Software Upgrade Now Available

With NVIDIA SHIELD TV, there’s always more to love.

Today’s software update — SHIELD Software Experience Upgrade 8.2 — is the 25th for owners of the original SHIELD TV. It’s a remarkable run, spanning more than 5 years since the first SHIELD TVs launched in May 2015.

The latest upgrade brings a host of new features and improvements for daily streamers and media enthusiasts.

Stream On

One of the fan-favorite features for the newest SHIELD TVs is the AI upscaler. It works by training a neural network model on countless images. Deployed on 2019 SHIELD TVs, the AI model can then take low-resolution video and produce incredible sharpness and enhanced details no traditional scaler can recreate. Edges look sharper. Hair looks scruffier. Landscapes pop with striking clarity.

To see the difference between “basic upscaling” and “AI-enhanced upscaling” on SHIELD, click the image below and move the slider left and right.

Today’s upgrade adds more UHD 4K upscaling support from 360p to 1440p content. And on 2019 SHIELD TV Pros, we added support for 60fps content. Now SHIELD can upscale live sports on HD TV and HD video from YouTube to 4K with AI. In the weeks ahead, following an update to the NVIDIA Games app in September, we’ll add 4K 60fps upscaling to GeForce NOW.

The customizable menu button on the new SHIELD remote is another popular addition to the family. It’s getting two more actions to customize.

In addition to an action assigned to a single press, users can now configure a custom action for double press and long press. With over 25 actions available, the SHIELD remote is now the most customizable remote for streamers. This powerful feature works with all SHIELD TVs and the SHIELD TV app, available on the Google Play Store and iOS App Store.

More to Be Enthusiastic About

We take pride in SHIELD being a streaming media player enthusiasts can be, well, enthusiastic about. With our latest software upgrade, we’re improving our IR and CEC volume control support.

These upgrades include support for digital projectors, and allowing functionality when SHIELD isn’t active. It also adds IR volume control when using the SHIELD TV app, and when you’ve paired your Google Home with SHIELD. The 2019 SHIELD remote adds IR control to change the input source on TVs, AVRs and soundbars.

Additionally, earlier SHIELD generations — both 2015 and 2017 models — now have an option to match the frame rate of displayed content.

We’ve added native SMBv3 support as well, providing faster and more secure connections between PC and SHIELD. SMBv3 now works without requiring a PLEX media server.

With SHIELD, there’s always more to love. Download the latest software upgrade today, and check out the release notes for a complete list of all the new features and improvements.

The post Sterling Support: SHIELD TV’s 25th Software Upgrade Now Available appeared first on The Official NVIDIA Blog.

Wherever You Go with Chromebook, GeForce NOW Lets You Bring Your Games with You 

Chromebooks, like GeForce NOW, are ready when you are.

With today’s beta launch on ChromeOS, Chromebooks now wield the power to play PC games using GeForce NOW.

Chromebook users join the millions on PC, Mac, SHIELD and Android mobile devices already playing their favorite games on our cloud gaming service with GeForce performance.

Getting started is simple. Head to and log in with your GeForce NOW account. Signing up is easy, just choose either a paid Founders membership or a free account.

Right now is a great time to join. We just launched a six-month Founders membership that includes a Hyper Scape Season One Battle Pass token and exclusive Hyper Scape in-game content for $24.95. That’s a $64.94 value.

Once logged in, you’re only a couple clicks away from streaming a massive catalog of games. For the best experience, you’ll want to make those clicks with a USB mouse.

Distance Learning by Day, Distance Gaming by Night

Some students are heading back to school. Others are distance learning from home. However they’re learning, more students than ever rely on Chromebooks.

That’s because Chromebooks are great computers for studying. They’re fast, simple and secure devices that help you stay productive and connected.

Now, those same Chromebooks transform, instantly, into GeForce-powered distance gaming rigs, thanks to GeForce NOW.

Your Games on All Your Devices

Millions of GeForce NOW members play with and against their friends — no matter which platform they’re streaming on, whether that’s PC, Mac, Android or, now, Chromebooks.

That’s because when you stream games using GeForce NOW, you’re playing the PC version from digital stores like Steam, Epic Games Store and Ubisoft Uplay.

This is great for developers, who can bring their games to the cloud at launch, without adding development cycles.

And it’s great for the millions of GeForce NOW members. They’re tapping into an existing ecosystem anytime they stream one of more than 650 games instantly. That includes over 70 of the most-played free-to-play games.

When games like CD Projekt Red’s Cyberpunk 2077 come out later this year, members will be able to play using GeForce NOW servers the same day on their Chromebook.

Anywhere You Go

Chromebooks, of course, are lightweight devices that go where you do. From home to work to school. Or from your bedroom to the living room.

GeForce NOW is the perfect Chromebook companion. Simply plug in a mouse and go. Our beta release gives Chromebook owners the power to play their favorite PC games.

New to GeForce NOW? Check out our GeForce NOW Quick Start Guide to get gaming instantly.

Take game progress or character level-ups from a desktop to a phone and then onto Chromebook. You’re playing the games you own from your digital game store accounts. So your progress goes with you.

More PC Gaming Features Heading to the Cloud 

The heart of GeForce NOW is PC gaming. We continue to tap into the PC ecosystem to bring more PC features to the cloud.

PC gamers are intimately familiar with Steam. Many have massive libraries from the popular PC game store. To support them, we just launched Steam Game Sync so they can sync games from their Steam library with their library in GeForce NOW. It’s quickly become one of our most popular features for members playing on PC and Mac.

Soon, Chromebook owners will be able to take advantage of the feature, too.

Over the past few months, we’ve added two GeForce Experience features. Highlights delivers automatic video capture so you can share your best moments, and Freestyle provides gamers the ability to customize a game’s look. In the weeks ahead, we’ll add support for Ansel — a powerful in-game camera that lets gamers capture professional-grade screenshots. These features are currently only available on PC and Mac. Look for them to come to Chromebooks in future updates.

More games. More platforms. Legendary GeForce performance. And now on Chromebooks. That’s the power to play that only GeForce NOW can deliver.

The post Wherever You Go with Chromebook, GeForce NOW Lets You Bring Your Games with You  appeared first on The Official NVIDIA Blog.