Viva Las Vegas! We’re Leaving CES 2019 Laden with Awards

You know you’re leaving Las Vegas on the right note when your suitcases are stuffed with loot.

We and our partners got plenty of the shiny stuff this week at the annual International Consumer Electronics Show in Las Vegas, winning more than a dozen awards for everything from our new Big Format Gaming Display to sophisticated thin-and-light Max-Q design notebooks powered by our GeForce RTX GPUs.

The awards mirror the story we brought with us to CES: we’re transforming gaming, television and transportation, and bringing modern AI — powered by GPUs — to cars, homes and the cloud.

Here’s our latest tally of awards from this year’s CES.

  • Big Format Gaming Display – Best of CES – HP Omen X 65 Emperium, Tom’s Guide; The best gaming laptops, headsets, monitors and more – HP Omen X 65 Emperium, The Telegraph.
  • NVIDIA GeForce RTX 20-Series GPUs — Best of Innovations, CES Innovation Awards.
  • NVIDIA GeForce RTX 2060 — Best GPU, Tom’s Hardware; Best of CES, PC World; The best gaming laptops, headsets, monitors and more, The Telegraph.
  • NVIDIA Mobile RTX Graphics — Best Gaming, The Verge; Best of CES, PC World.
  • RTX Powered Laptops — Best Tech of CES 2019 – Razer Blade 15 Advanced Edition, Mashable; The Stuff CES 2019 Gadget Awards – NVIDIA RTX Laptops, Stuff; Best of CES – Asus ROG Mothership, Tom’s Guide; CES Editor’s Choice Awards – Razer Blade Advanced Gaming Laptop, USA Today; CES 2019: The best gaming laptops, headsets, monitors and more – Asus ROG Mothership, The Telegraph; Best of Show – Asus ROG Mothership, Laptop Mag; Best of CES 2019 – Asus ROG Mothership, TechAdvisor; The best laptops of CES 2019 – Asus ROG Mothership, Android Authority.

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It’s ON! Putting Next Gen in the Hands of Tens of Millions of Gamers

Gaming is thriving. An entire generation is growing up gaming. Two billion gamers and counting. They play at home, on the go and on multiple platforms, and by far the most vibrant, innovative and open is the PC.

The forces driving PC gaming are staggering in scale.

Take the battle royale genre — think Fortnite, Call of Duty Blackout and PlayerUnknown’s Battlegrounds. It’s had a meteoric rise from zero to a player base of 300 million across platforms in just two years, bringing many new players to PC gaming and GeForce.

Consider the unstoppable rise of esports. It’s the fastest growing spectator sport and is on track to amass close to 600 million fans by 2020. That’s 2x in just three years. Worldwide prize money exceeded $150 million, also 2x in three years. Performance and fast response (frames per second and latency, respectively) are the top considerations for esports gamers, making GeForce the preferred GPU for top tournaments and pro gamers.

Gaming has become the new mass medium. More than 750 million people are watching gaming live streams and videos on outlets like YouTube and Twitch.tv. In fact, Twitch made news last year by surpassing CNN for monthly viewers. Within our GeForce community, we’ve seen games capture and sharing explode with 2 billion captures using GeForce Experience last year.

And PC gamers are the most demanding. Developers continue to produce more visually rich games. Over the past five years, the GPU performance required to play the latest games at 1080p, 60 FPS has increased 3x. And the most desired gaming monitors have doubled in resolution. The motivation for the installed base of gamers to upgrade is real — gamers choosing higher-end GPUs has increased 2.5x since 2013.

Along Comes GeForce RTX

At CES we announced we’re bringing our revolutionary Turing technology to tens of millions of gamers with the new GeForce RTX 2060, priced at just $349, along with impossibly sleek new Max-Q laptops to drive today’s fastest growing gaming platform.

GeForce RTX 2060 Delivers Performance… and Much More

The RTX 2060 delivers the performance and value for the “sweet spot” of GeForce gaming. The GeForce RTX 2060 follows a line of the most popular GPUs on Steam: GeForce GTX 960, 970 and 1060. This class of GPU represents one-third of our gaming installed base. With Turing’s advanced streaming multiprocessors, the RTX 2060 delivers up to 2x the performance of the GTX 1060 on today’s games.

Turing is much more than raw performance. It represents the biggest architectural leap forward in over a decade. With a new hybrid rendering approach, Turing fuses rasterization, real-time ray tracing and AI for incredible realism in PC games. GeForce RTX paves the way for the future of PC gaming.

Gaming Ecosystem Already Onboard

The gaming industry has come together to start delivering the future of PC gaming.

Microsoft released an extension to DirectX called DirectX Raytracing (DXR) last November, laying the foundation for accelerated ray tracing and giving developers access to the capabilities of the RTX GPUs.

And the leading game engines – Epic’s Unreal Engine, Unity, EA’s Frostbite and more – are delivering seamless access to accelerated ray tracing to thousands of developers, ensuring a future of breathtakingly realistic games.

Ray Tracing Meets AI

GeForce RTX uses Turing’s 52 teraflops of Tensor Core performance to enable Deep Learning Super Sampling (DLSS). DLSS starts with a given resolution and uses a trained AI network to construct high-quality, higher resolution gameplay. The result is a clear, crisp image with up to 50% higher performance.

Real-Time Ray Tracing + DLSS = RTX On!

At CES, we announced DLSS will be coming to Battlefield V. While it has been noted that the beauty of ray tracing can come at the cost of some performance, this is overcome with the integration of DLSS. With the addition of DLSS,  Battlefield V is able to run “RTX ON” (ray tracing + DLSS)  and maintain the same frame rate as non-ray tracing (RTX OFF) at 1440p on an RTX 2060.

We also announced DLSS is coming to blockbuster BioWare (EA) title Anthem, which releases in February. And there are dozens of other current and upcoming titles in the pipeline.

Leaner, Meaner, Greener: RTX Brings Big Performance to Sleek Laptops

Demand for gaming laptops has grown dramatically in recent years, driven by their transformation from a compromised platform to a full gaming experience, thanks to Pascal — and now Turing — GPUs and NVIDIA’s Max-Q laptop design approach.

Gaming laptops are the fastest-growing gaming platform, and GeForce gaming laptops sales have grown 10x in five years. A key driver: Max-Q, an innovative approach to crafting the world’s thinnest, fastest, quietest gaming laptops.

Max-Q has enabled a new class GeForce gaming laptops.  With impossibly sleek designs, thinner than 20 mm, narrow bezels, 144 Hz displays and extended battery life. Seventeen Max-Q laptops have already been announced this year, more than double last year’s total number. And overall a record 40+ new RTX models in more than 100 configurations start shipping Jan. 29 from the world’s top OEMs.

RTX Is for Creators

GeForce RTX Desktops and Laptops are great news not just for gamers but for the world’s creator community, whose numbers exceed 20 million. Whether you create complex 3D animations or edit high-resolution videos, you’ll be able to experience a new level of productivity on GeForce RTX.

This week at CES, we announced collaborations with Autodesk and RED for 3D animation and 8K video editing. We also demonstrated how we’re bringing hardware-accelerated ray tracing, AI-enhanced graphics and advanced video processing to our new thin and light GeForce RTX Max-Q laptops.

We also announced a major upgrade to OBS, the standard tool for game broadcasters. With GeForce RTX any game stream can achieve pro-quality from a single gaming rig, or even broadcast on the go from thin and light RTX Max Q laptops.

Finally, we announced we are working with HTC to push the state of the art in virtual reality with foveated rendering using RTX GPUs and HTC’s new Vive Pro Eye headset.

RTX Is the Next Generation of Gaming — and It’s ON!

The RTX 2060, priced at just $349, together with a record 40+ RTX gaming laptops open up the next generation of PC gaming to tens of millions of gamers.

The next generation of gaming is here.

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They Came, They Gamed, They Went Bonkers: Inside Our CES 2019 Gaming Suite

Seek and you will find. Knock and you will enter.

If you know the right people or, rather, if the right people know you, you’ll be ushered into NVIDIA’s black and green bedecked suite at the serene Wynn Hotel, just a few minutes from the chaos of CES 2019 this week at the Las Vegas Convention Center.

And once you are, boy howdy. Even before the show floor opened Tuesday, NVIDIA has been telling the story of the technologies that will upend gaming in 2019 to key social media influencers — names like Austin Evans and JayzTwoCents — and more than 120 gaming journalists.

Big Game Hunting with GeForce RTX 2060

It’s not hard to find something new. Look one way and you’ll see Atomic Heart, an atmospheric adventure set in the Soviet Union from Moscow-based Mundfish. Look another and you’ll see Justice, a beautifully lit role-playing game from Beijing-based NetEase.

Both are already using NVIDIA’s real-time ray-tracing technology and playing on NVIDIA’s just announced GeForce RTX 2060 GPU, which brings the ray-tracing technology long relied on by moviemakers equipped with sprawling multimillion dollar rendering farms to gamers for just $349.

Five for Fighting: Battlefield V Comes Alive

Perhaps even more impressive: what NVIDIA RTX — including the RTX 2060 — does for games that are already on the market.

Released in November, Battlefield V — the latest edition of one of the gigantic ”AAA” franchises anchoring the gaming industry — already takes advantage of NVIDIA’s RTX real-time ray-tracing technology to bring the Western European Theater in World War II to life with the flair and detail of a Hollywood war movie.

Now Battlefield V is adding support for DLSS, a wild new technology that uses deep learning AI algorithms — powered by computational cores originally used in the world’s fastest supercomputers — to predict what an image on a screen should look like and enhance it, in real time. The result, on display at the Wynn, is a game that looks better and plays faster.

Sudden Change, Years in the Making

More’s coming. Even before NVIDIA launched its latest generation of GeForce RTX gaming GPUs, it had lined up Microsoft, whose software and standards undergird PC gaming, to support the underlying Turing architecture’s innovations.

NVIDIA has also lined up the industry players on whose software high-profile game developers build new games, companies such as Epic Games and Unity. As a result, there’s already a fat pipeline of RTX-enhanced games in development.

Run Fortnite Better, Cheaper, Faster

Another story that pops out at NVIDIA’s gaming suite: even without any tweaks to take advantage of these new technologies, RTX runs today’s biggest games at their best at a lower price than ever.

Guests to NVIDIA’s suite will see Fortnite — the frenetic free for all that has captured the imagination of a generation of gamers — playing at more than 100 frames per second with ultra settings on at 1440p resolution on a GeForce RTX 2060.

Same with Overwatch, another intense multiplayer game that boasts a sprawling installed base.

Nonstop RTX Laptops at CES 2019

The other big gaming news at CES: all these games can be played on the go, with more than 40 new laptops (in over 100 configurations) equipped with NVIDIA RTX GPUs. Among them, 17 thin-and-light models that take advantage of NVIDIA’s Max-Q design.

NVIDIA’s gaming suite was packed with these new laptops.

And they were doing more than just gaming. NVIDIA showed off a TITAN RTX equipped desktop editing 8K RED video, an RTX 2080 equipped laptop deftly editing 6K RED video, and ray-traced animation on a desktop equipped with an RTX 2080 Ti.

Another unlikely trick: a complete desktop game broadcasting setup powered by an RTX 2060 able to do the work of a far pricier dual PC setup. NVIDIA staff even showed off a RTX 2080 powered laptop broadcasting live gaming.

Displaying for Keeps

NVIDIA also showed off a new generation of displays that promise to bring smooth, stutter- and tear-free images to more gamers than other before.

The showstopper: the NVIDIA BFGD 65-inch HP Omen X 65 Emperium. The display anchored a selection of freshly announced monitors equipped with NVIDIA’s G-SYNC technology, which has just been extended to the sprawling array of adaptive sync displays.

The images were rivaled only by the stunning images hung on the walls of the suite, taken with NVIDIA’s Ansel in-game photography tool and displayed alongside reproductions of paintings by Picasso.

Where Cars Are Stars

It’s a big story to take in — and coffee and plenty of NVIDIA staff were on hand to help tell it. This is too big a tale to be told on the show floor — where NVIDIA’s sleek green, gray and white booth, nestled amid pavilions from Audi and Mercedes — was focused on an NVIDIA automotive story showgoers were eager to hear.

Meanwhile, look for the gaming story being told today in the quiet of NVIDIA’s suite in the Wynn to be shouted tomorrow from the rooftops by gaming’s most influential names.

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GeForce RTX at CES 2019: Best for Today’s Games, Ready for New Generation of Games

At CES this evening we launched new GPUs for gamers around the world, revealed new GPUs powering a record number of gaming laptops and extended our G-SYNC line of gaming monitors.

We’re also showing new games and demos featuring RTX ray tracing and DLSS technology. Blockbusters Battlefield V and Anthem are adding RTX DLSS. Justice and Atomic Heart showed new tech demos featuring ray tracing and DLSS, and a 3DMark ray-tracing benchmark is coming to test GeForce RTX’s mettle.

Built to Deliver an Unrivaled Experience in Today’s Games

We showed how our family of GeForce RTX GPUs delivers great performance on the games you play today.

And with the new Turing shader architecture to more efficiently handle the compute-heavy workloads of modern games, GeForce RTX can deliver even faster performance in modern games. It supports concurrent execution of floating point and integer operations, adaptive shading technology and an all new unified memory architecture with twice the cache.

Modern games can utilize these features to achieve up to 2x performance of the prior generation GTX 1060.

NVIDIA RTX Brings Real-Time Ray Tracing and AI-Enhanced Graphics to Games

Since that launch, the gaming industry has rallied around the NVIDIA RTX platform. Over the past six months, it has seen many milestones, including:

  • Introduction of the first GPUs fast enough to deliver real-time ray tracing
  • An industry-standard application programming interface (API) in the form of Microsoft DirectX Raytracing (DXR)
  • Support from the world’s leading game engines, including DICE/EA’s Frostbite Engine, Epic’s Unreal Engine, Remedy Entertainment’s Remedy Engine, Square Enix’s Luminous Engine and Unity’s UnityEngine
  • Release of the first game to feature real-time ray tracing, Battlefield V
  • Up to 50 percent performance increases with the Battlefield V Chapter 1: Overture Update
  • Release of the first game to feature DLSS, Final Fantasy XV Windows Edition
  • Introduction of the GeForce RTX 2060. At $349, it puts RTX within reach of tens of millions of PC gamers worldwide
  • Introduction of GeForce RTX for gaming laptops with 40+ models from every major OEM

Ray Tracing Is the Future of Gaming

The people creating tomorrow’s games are excited about what’s coming.

“Ray tracing will transform the way games are created, look and play,” said Kam VedBrat, partner group program manager for DirectX at Microsoft. “DirectX Raytracing will pave the way for developers to deliver the future of games.”

These changes mark a big shift. Programmable shaders were a revolution when NVIDIA introduced them 15 years ago. But they’ve reached their limit.

NVIDIA RTX represents the next revolution in visual fidelity by combining next-generation shaders with specialized RT Cores for real-time ray tracing and Tensor Cores to execute deep learning algorithms that enhance graphics and improve performance.

“GeForce RTX has made real-time ray tracing a reality,” said Epic Games founder and CEO Tim Sweeney. ”By making RTX technology available in Unreal Engine 4, we are shaping the future of game graphics.”

“Real-time Ray Tracing moves real-time graphics significantly closer to realism, opening the gates to global rendering effects never before possible in real-time domain,” said Natalya Tatarchuk, vice president of graphics at Unity Technologies.

With the necessary tools now in place, game adoption for RTX is set to accelerate.

Battlefield V, First Real-Time Ray-Tracing Game, Adding DLSS

In October, EA, DICE and NVIDIA delivered the first game to feature real-time ray-traced reflections in Battlefield V. At CES, we announced that Battlefield V will also adopt DLSS.

“With the realistic visuals of ray-traced reflections and the higher resolution DLSS brings, RTX On is the way to play Battlefield V,” said Eneko Bilbao, head of technology at DICE.

With RTX On in Battlefield V, gamers will get both beautiful real-time ray tracing and smooth frame rates with DLSS.

Anthem Will Support DLSS

Anthem is the highly anticipated online multiplayer action role-playing game from BioWare and represents Electronic Arts’ first original IP in over a decade. Anthem is also the latest AAA title to announce support for DLSS.

“By merging traditional computer graphics and deep learning, DLSS represents the next step in performance for us,” said Jon Warner, game director at BioWare. “We are excited to partner with NVIDIA to bring RTX technology to Anthem.”

After winning more than 90 awards at E3, Anthem is poised to be the biggest game in the history of BioWare, a record that includes blockbuster franchises such as Mass Effect, Dragon Age, Baldur’s Gate and Star Wars: Knights of the Old Republic.

Justice, One of China’s Most Popular MMOs, Gets Enhanced with Ray Tracing and DLSS

Game developers in China are stepping up to the world stage in terms of graphics realism, led by NetEase and their hit game, Justice. Announced at GTC China in November, Justice will also use real-time ray tracing and DLSS at the same time. At CES, we featured a Justice tech demo that shows the power of RTX.

“NVIDIA RTX real-time ray tracing and DLSS are the perfect combination,” said Zhipeng Hu, head of studio and vice president of NetEase. “Justice can present the detailed environment brought to life by real-time ray tracing without additional performance cost. It makes the Justice universe more vivid.”

The Justice demo is the first RTX game content out of China. The demo features ray-traced reflections, shadows and caustics. It’s the first time that real-time ray tracing has been used for caustics.

3DMark Port Royal Tests Ray Tracing with DLSS

Illustrating that ray tracing is the way forward for game developers, leading benchmark creator United Laboratories has launched a new benchmark to measure real-time ray-tracing performance. The 3DMark Port Royal benchmark will support ray tracing for realistic specular reflections and pixel-perfect hard shadows as well as DLSS. 3DMark Port Royal will be available Jan. 8, with a DLSS update coming shortly thereafter.

Atomic Heart Showcases Benefits of Ray Tracing and DLSS

Moscow-based Mundfish is currently crafting Atomic Heart, an alt-universe first-person shooter with a unique look, feel and style set during the height of the Soviet Union. Gamers got a look at an Atomic Heart tech demo highlighting ray-tracing and DLSS at CES.

“RTX will change PC gaming forever,” said Mundfish CEO Robert Bagratuni. “Ray tracing and DLSS make the impossible possible.”

First previewed at Gamescom, Atomic Heart features RTX with DLSS and multiple varieties of ray tracing. Using visual cues made popular by the great Hollywood directors, long creeping shadows and reflections of what is behind the player give a hint as to the new immersive gameplay made possible by using RTX technologies.

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Doing Reflections and Shadows Justice: Ray Tracing, DLSS to Transform MMO Games

A row of red lanterns reflected in a warrior’s shining scales of armor. Shadows cast by children running down the paved pathway of an open-air market. A lit carriage reflected onto colorful ceramic vases that line the street.

These stunning ray-traced reflections and shadows will soon enhance the game environment of Justice, one of China’s most popular massively multiplayer online games — or MMOs.

This level of realistic detail was previously impossible to render because some of the objects being reflected were off-camera, and shadow mapping techniques couldn’t support shadows of this quality.

But with real-time ray tracing and performance-enhancing Deep Learning Super Sampling technology, our GeForce RTX graphics aim to bring increased realism to the game, NVIDIA CEO Jensen Huang told the audience at the GPU Technology Conference in China this week.

Gamers first experienced the potential of GeForce RTX graphics cards when Battlefield V’s ray-tracing effects were released earlier this month.

And last week’s new Final Fantasy XV: Windows Edition benchmark showed off the new DLSS technique. DLSS allows the GPU to generate some pixels with shaders and imagine others with AI, boosting performance while maintaining smooth, clear image quality.

Justice will use both real-time ray tracing and DLSS simultaneously. Part of the wuxia fiction genre, the MMO chronicles the adventures of martial artists in ancient China. Ray-traced reflections will bring lifelike reflective properties to game elements like weapons and water, enabling them to accurately reflect the game world around them.

And ray-traced shadows overcome the limitations of traditional shadowmap techniques to create more complex, physically correct shadows for a more realistic and immersive experience.

Justice will also be the first game to feature real-time, ray-traced caustic effects. These occur when light rays are reflected or refracted by a curved surface, like a body of water.

Used at 25×14 or 4K resolution, DLSS can accelerate Justice game performance by up to 40 percent compared to default settings.

Huang also revealed that another popular martial arts MMO, JX3 Online, will incorporate DLSS. The upgrade will launch in early 2019.

JX3 Online and Justice are the latest games to announce support for real-time ray tracing and DLSS. So far, dozens of developers have signed up to add RTX features to their games.

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NVIDIA, Adobe to Bring Interactive, Photo-Real Ray Tracing to Millions of Graphic Designers

Oil and canvas. Thunder and lightning. Salt and pepper. Some things just go together — like Adobe Dimension CC and NVIDIA RTX ray tracing, which are poised to revolutionize the work of graphic designers and artists.

Adobe Dimension CC makes it easy for graphic designers to create high-quality, photorealistic 3D images, whether for package design, scene visualizations or abstract art. And Adobe Research is constantly innovating to make it even easier for designers to create faster and better.

The latest find: NVIDIA RTX ray-tracing technology, which promises to make photo-real 3D design interactive and intuitive, with over 10x faster performance for Adobe Dimension on NVIDIA RTX GPUs.

What used to cost tens of thousands of dollars on ultra-high-end systems will be able to run on a desktop with an NVIDIA RTX GPU at a price within reach of millions of graphics designers. Check out a tech preview of this technology at Adobe MAX, in Los Angeles, in NVIDIA booth 717.

Adobe Dimension enables designers to incorporate 3D into their workflows, from packaging design to brand visualization to synthetic photography. Adobe makes 3D accessible by handling the heavy lifting of lighting and compositing with Adobe Sensei machine learning-based features, then producing a final, photorealistic output using the Dimension ray tracer.

“We’re partnering with NVIDIA on RTX because of its significant potential to accelerate our two core pillars – ray tracing and machine learning,” said Ross McKegney, director of Engineering for Adobe Dimension CC. “Early results are very promising. Our prototype Dimension builds running on RTX are able to produce photorealistic renders in near real time.”

Reinventing Creative Workflows with Real-Time Ray Tracing and NVIDIA RTX

Ray tracing is the technique modern movies rely on to produce images that are indistinguishable from those captured by a camera. Think realistic reflections, refractions and shadows.

The easiest way to understand ray tracing is to look around you. The objects you’re seeing are illuminated by beams of light. Now turn that around and follow the path of those beams backwards from your eye to the objects that light interacts with. That’s ray tracing.

Historically, though, computer hardware hasn’t been fast enough to use these 3D rendering techniques in real time. Artists have been limited to working with low-resolution proxies, slow design interaction and long waits to render the final production. But NVIDIA RTX changes the game.

NVIDIA has built ray-tracing acceleration into its Turing GPU architecture with accelerators called RT Cores.  These accelerators enable artists to smoothly interact with a full-screen view of their final image. Lighting changes appear in real time, so artists can quickly get just the look they need. Camera changes, including depth of field, happen in real time, so artists can frame shots perfectly just like they would in a real camera.

Experience NVIDIA RTX Technology and Adobe Dimension Now

See the future of 3D design with NVIDIA RTX ray tracing and Adobe Dimension throughout the Adobe MAX show floor:

  • Adobe Dimension & NVIDIA RTX Tech Preview: Experience the power of interactive ray tracing in person with a hands-on tech preview of the RTX-powered Dimension renderer – NVIDIA booth 717.
  • NVIDIA Holodeck VR Experience with Adobe: Step into VR with NVIDIA Holodeck for a virtual design review of photorealistic 3D assets created in Adobe Dimension CC. First come, first serve at booth 212.

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NVIDIA RTX GPUs Inspire Creativity at Adobe MAX

You’re a creator with an imagination running at the speed of light. Nothing can stop you. And nothing should — especially not the system that powers your favorite creative apps.

Thousands of the world’s top creators will descend on Adobe MAX in Los Angeles next week to get inspired, learn and network. We’ll be there demonstrating how NVIDIA RTX GPUs revolutionize creativity with the power of real-time photorealistic design, AI-enhanced graphics, and video and image processing. Millions of designers and artists will be able to create amazing content in a completely new way.

Visit us in booth 717 to get hands-on experience with the latest NVIDIA Quadro RTX and GeForce RTX GPUs driving a broad range of creative apps, including video editing for Hollywood pros and online creators alike, high-end visual effects, 3D design for the masses, groundbreaking photo-realistic ray tracing, and AI-augmented creativity.

Our NVIDIA RTX GPUs are powering:

  • Adobe Dimension CC and NVIDIA RTX Ray Tracing
    Tech preview of interactive, photo-realistic, ray-tracing with NVIDIA RTX GPU-powered Adobe Dimension renderer, delivers up to 10x faster performance.
  • Adobe Project Rush
    Exciting new video editing app from Adobe that offers online creators a major speed boost.
  • Real-Time 8K Video Editing – Tech Preview with REDCINE-X
    Ultra-fast 8K editing based on a collaboration between NVIDIA and RED Digital Cinema.
  • Adobe Premiere Pro CC
    Professional video editing for real-time editing, interactive effects and faster output renders.
  • Adobe After Effects CC
    Up to 10x faster visual effects and animation.
  • Vincent – Turning Sketches into Art with AI
    Transform your art with real-time AI as if Van Gogh was your design partner. Imagined by NVIDIA Partner, Cambridge Consultants.

Learn Something New at NVIDIA’s Creative Experts Bar

To see some amazing creative designs and productions, and learn how they were done, step up to the NVIDIA Creative Experts Bar. Engage in casual, one-hour sessions with some of the brightest creators at MAX.

Whether you’re a visual effects pro, graphics artist, professional photographer or 3D designer, there’s something for you in these creative discussions going on all day in NVIDIA booth 717. Plan your visit to the Creative Experts Bar here.

NVIDIA Holodeck VR Experience with Adobe

For something completely different, step into VR with NVIDIA Holodeck for a virtual design review of photorealistic 3D assets created in Adobe Dimension CC.  First come, first serve at booth 217.

Don’t Go Home Empty Handed

For a chance to win a new NVIDIA GeForce RTX 2080 Ti GPU, visit the NVIDIA booth for a creative experience with the AI-augmented Vincent sketch system. Then share a photo of your work of art on Twitter or Instagram with #NVIDIARTX and #AdobeMAX.

Get another chance to win when you tell us what you would create with more time by using #NVIDIARTX and #AdobeMAX.

The post NVIDIA RTX GPUs Inspire Creativity at Adobe MAX appeared first on The Official NVIDIA Blog.

Why Today Is an Exciting Moment for Gamers and Important Catalyst for Ray-Traced Games

The gaming industry witnessed a seismic shift in computer graphics in August with the launch of NVIDIA’s GeForce RTX 20-series GPUs. For the first time, developers and consumers worldwide have access to hardware fast enough to do real-time ray tracing.

Another milestone hit today with the release of Windows 10 October 2018 Update. It promises to catalyze the development of a new generation of games that bring lifelike lighting, reflections and shadows to real-time, interactive experiences.

One of the update’s key features is the first public support for Microsoft DirectX Raytracing (DXR). This is huge for two reasons:

  1. DXR provides an industry-standard application programming interface (API) that gives all game developers access to GeForce RTX’s hardware support of ray tracing.
  2. DXR adds support for ray tracing to the Windows operating system, so DirectX 12 Windows PCs can now execute the applications that support real-time ray tracing.

Real-time ray tracing is a revolution for the gaming industry. It offers a level of realism far beyond what’s possible with traditional rendering techniques.

Over the years, rasterization evolved to help game developers create stunning graphics and realism. But ray tracing — long heralded as the holy grail for computer graphics — models the real-world behavior of light. Artists and computer graphics researchers alike consider it the definitive solution for realistic and lifelike lighting, reflections and shadows.

See it at work in the Battlefield V RTX trailer below:

Ray tracing isn’t new. It’s been rendered offline for decades to create movies and other applications where real-time performance isn’t essential.

This isn’t the case for games. Movie scenes are “fixed.” The action doesn’t change. So moviemakers can spend days or weeks rendering a single scene. By contrast, game scenes are interactive and unpredictable. A game has only milliseconds to generate an image.

NVIDIA GeForce RTX graphics cards make real-time ray tracing possible. Their powerful performance, hardware support for ray tracing and artificial intelligence enable unprecedented cinematic experiences in games and other interactive content.

Top game studios are already developing titles featuring real-time ray tracing on NVIDIA GeForce RTX GPUs. Three blockbusters will be supporting the technology: Battlefield V, Metro Exodus and Shadow of the Tomb Raider. Other developers have announced support for NVIDIA RTX as well. 3DMark has even announced a benchmark for ray tracing titles.

With Microsoft’s official public support of DXR with its Windows 10 October 2018 Update and the GeForce RTX family of Turing-based GPUs, PC gamers can look forward to the first wave of next-generation titles with ray tracing.

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GeForce RTX: A Beast for Today’s Games — and Tomorrow’s

Open box. Start your game. Witness the impossible.

Our GeForce RTX series GPUs — the first gaming GPUs based on our new NVIDIA Turing architecture — fuse next-generation shaders, real-time ray tracing, and all-new AI capabilities. Game developers are buzzing.

But right out of the box it gives you a huge performance upgrade for games you’re playing now.

GeForce RTX GPUs deliver 4K HDR gaming on modern AAA titles at 60 frames per second — a feat even our flagship GeForce GTX 1080 Ti GPU can’t manage.

Open box. Start your game. Witness the impossible. Right out of the box our new GeForce RTX GPUs deliver 4K HDR gaming on modern AAA titles at 60 frames per second.

Our new Turing GPUs — the GeForce RTX 2080 Ti, 2080 and 2070 — arrive ahead of a holiday shopping season supercharged by sub-$300 4K monitors and a lineup of big titles from top game franchises.

Open box. Start your game. Witness the impossible. Right out of the box our new GeForce RTX GPUs deliver 4K HDR gaming on modern AAA titles at 60 frames per second.

Big Game Hunting

For game after game, Turing delivers big performance gains (see chart, above). Those numbers get even bigger with deep learning super-sampling, or DLSS, unveiled Monday.

DLSS takes advantage of our tensor cores’ ability to use AI. In this case it’s used to develop a neural network that teaches itself how to render a game. It smooths the edges of rendered objects and increases performance.

That’s one example of how Turing can do things no other GPU can. This makes Turing’s full performance hard to measure.

But looking at today’s PC games — against which GPUs without Turing’s capabilities have long been measured — it’s clear Turing is an absolute beast.

Get ready to hear it roar!

The post GeForce RTX: A Beast for Today’s Games — and Tomorrow’s appeared first on The Official NVIDIA Blog.

GeForce RTX Propels PC Gaming’s Golden Age with Real-Time Ray Tracing

They say real-time ray tracing is the future of graphics — and always will be. No longer.

NVIDIA today unveiled the biggest breakthrough in PC gaming in over a decade: the GeForce RTX series and the advent of real-time ray tracing. It’s a watershed moment, the start of a new, golden age of gaming. And the technology — regarded as the “holy grail” of computer graphics — has come 10 years earlier than most predicted.

“Games will never be the same,” said Jensen Huang, NVIDIA founder and CEO, during his Gamescom presentation, where he unveiled GeForce RTX.

Slide comparing RTX on and off

Graphics is advancing at 10x the rate of Moore’s law, before it ends. Propelling this are architectural advancements, which are responsible for GeForce RTX’s massive leap forward. Turing’s innovations fuse real-time ray tracing, all-new AI capabilities and advanced shaders to deliver 6x the performance of Pascal.

This approach, called hybrid graphics, reinvents computer graphics and represents the biggest generational performance leap ever, delivering on the promise of 4K HDR gaming at 60 frames per second on even the most advanced games.

Slide showing Turing's huge performance leap over Pascal

The invention of hybrid graphics requires a new way to measure performance. We call this RTX-OPS, or the performance available when rendering next-generation games with hybrid graphics. The resulting performance of GeForce RTX is astounding — 78 trillion RTX-OPS, 6x that of the previous Pascal generation, and 10 GigaRays per second, or 10x Pascal.

The Timing Is Perfect

GeForce RTX is coming to market at the perfect time, with a blockbuster holiday season ahead.

New games are the No. 1 reason most gamers upgrade, and this coming holiday season looks to be massive. Projections are for double-digit, year-over-year growth, with a great run anticipated for game publishers like Activision Blizzard, EA, Take Two and Ubisoft.

This year’s lineup of releases includes no less than eight major titles — from franchises with user bases of hundreds of millions of gamers and tens of billions dollars in past sales. Two of the biggest — Battlefield V and Shadow of the Tomb Raider — ship in the next couple months with RTX technology. 

Battefield V with NVIDIA RTX technology

Gamers Need to Gear Up for 4K HDR

Just as 4K is fast becoming the standard for TVs, PC gamers are moving to 4K — the new breathtaking baseline for games. Monitor prices are dropping under $300 and shipments have increased 1.5x over the past year.

Yet, PC gamers still aren’t ready. That’s because 4K gaming requires 4x the processing power of 1080p at 60 frames per second. Even our Pascal flagship GeForce GTX 1080 Ti can’t run the latest cinematic games at 4K 60 FPS.

That’s also why top gaming sites today recommend gamers think “GPU first” and, whatever their budget, allocate about 40 percent to the GPU. For a $2,500 4K rig, that’s a $1,000 investment, more than twice the CPU.

GeForce RTX 20-series are the first GPUs that will play AAA games at 4K 60 FPS HDR.

For Esports, Performance Is a Matter of Life or Death

Esports has been a big driver in bringing new players to PC gaming. And to these gamers, the stakes for graphic performance is much higher. Data shows esports pro players perform best with high FPS, low latency, high resolution and no stutter or flickering.

That’s also why all esports tournaments, without exception, are played with top-of-the-range GeForce GPUs. But for esports enthusiasts, the choice of GPU can be a matter of life or death, with high-end GeForce GPUs resulting in 1.5x the kill/death ratio in battle royale games.

Esports GPUs chart

Overwhelming Developer Support

The industry is anxious for the next big thing in graphics to create a new look for games — RTX technology will deliver that promise.

Just listen to Klemens Kundratitz, CEO of Deep Silver: “From a game publishing perspective, GeForce RTX from NVIDIA is really exciting. We can see a future where games are more realistic and more immersive for our game-playing customers. This is a great time to be a PC gamer.”

Microsoft is releasing an update to DX12, called DXR, that supports RTX ray tracing and puts tremendous firepower into the hands of developers.

Epic Games has integrated RTX technology into the most popular game engine in the world, Unreal Engine.

Over 20 RTX titles are set for release — starting this holiday season — and more than 40 game developers are working on future titles that will integrate RTX.

NVIDIA RTX game developers ecosystem

Dawn of a New Golden Age

GeForce RTX is reinventing graphics. For today’s games, and well into a bright future.

Turing’s fusing of advanced shaders, AI and ray tracing will deliver 60 FPS gaming in 4K HDR today, and is the platform for a new era of photorealism for fully ray-traced games.

The golden age of PC gaming has begun.

The post GeForce RTX Propels PC Gaming’s Golden Age with Real-Time Ray Tracing appeared first on The Official NVIDIA Blog.