{"id":126794,"date":"2023-03-21T15:45:32","date_gmt":"2023-03-21T15:45:32","guid":{"rendered":"https:\/\/blogs.nvidia.com\/?p=62997"},"modified":"2023-03-21T15:45:32","modified_gmt":"2023-03-21T15:45:32","slug":"moving-pictures-nvidia-getty-images-collaborate-on-generative-ai","status":"publish","type":"post","link":"http:\/\/webdomino.net\/index.php\/nvidia\/moving-pictures-nvidia-getty-images-collaborate-on-generative-ai\/","title":{"rendered":"Moving Pictures: NVIDIA, Getty Images Collaborate on Generative AI"},"content":{"rendered":"

As a sports commentator for a professional lacrosse team, Grant Farhall knows the value in having the right teammates.<\/p>\n

As the chief product officer for Getty Images, a global visual-content creator and marketplace, he believes the collaboration between his company and NVIDIA is an excellent pairing for taking generative AI to the next level.<\/p>\n

The companies aim to develop two generative AI models using NVIDIA Picasso<\/a>, part of the new NVIDIA AI Foundations<\/a> cloud services. Users could employ the models to create a custom image or video in seconds, simply by typing in a concept.<\/p>\n

\u201cWith our high quality and often unique imagery and videos, this collaboration will give our customers the ability to create a greater variety of visuals than ever before,\u00a0 helping creatives and non-creatives alike fuel visual storytelling,\u201d Farhall said.<\/p>\n

Getty Images is a unique partner, not only for its stunning images and video, but also its rich metadata, with appropriate rights. Its creative team and research bring a wealth of expertise that can deliver impactful outputs.<\/p>\n

For artists, generative AI adds a new tool that expands their canvas. For content creators, it\u2019s an opportunity to create a custom visual tailored to a brand or business they\u2019re building.<\/p>\n

\u201cMore often than not, it\u2019s a visual that cuts through the noise of a busy world to capture your attention, and being able to stand out from the crowd is crucial for businesses of all shapes and sizes,\u201d Farhall said.<\/p>\n

Building Responsible AI<\/b><\/h2>\n

But, as in lacrosse, you need to play by the rules.<\/p>\n

The models will be trained on Getty Images\u2019 fully licensed content, and revenue generated from the models will provide royalties to content creators.<\/p>\n

\u201cBoth companies want to develop these tools in a responsible way that returns benefits to creators and doesn\u2019t pass risks on to customers, and this collaboration is testament to the fact that\u2019s possible,\u201d he said.<\/p>\n

A Time-Tested Relationship<\/b><\/h2>\n

It\u2019s not the first inning for this collaboration.<\/p>\n

\u201cWe\u2019ve been fostering and growing a relationship for some time \u2014 NVIDIA brings the tech expertise and talent, and we bring the high quality and unique content and marketplace,\u201d said Farhall.<\/p>\n

The technology, values and connections are catalysts for experiences that wow creators and users. It\u2019s a feeling Farhall shares, sitting in front of his mic on a Saturday night.<\/p>\n

\u201cThere\u2019s an adrenaline rush when the live action of a game becomes your singular focus and you\u2019re just in the moment,\u201d he said.<\/p>\n

And by training a custom model with NVIDIA Picasso, Getty Images and NVIDIA aim to help storytellers everywhere create more moments that perfectly capture their audiences\u2019 attention.<\/p>\n

To learn more about what NVIDIA is doing in generative AI and beyond, watch company founder and CEO Jensen Huang\u2019s GTC keynote below.<\/p>\n

Image at top courtesy Roberto Moiola\/Sysaworld\/Getty Images.<\/i><\/p>\n