Intel Declares Quarterly Cash Dividend

SANTA CLARA, Calif., Sept. 18, 2020 – Intel Corporation today announced that its board of directors has declared a quarterly dividend of $0.33 per share ($1.32 per share on an annual basis) on the company’s common stock. The dividend will be payable on Dec. 1, 2020, to stockholders of record on Nov. 7, 2020.

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Intel’s Biggest Water Facility Hits a Milestone: 1 Billion Gallons Recycled

Picture Niagara Falls, one of the great waterfalls on Earth. Now keep your eyes on that thundering cascade for a full 26 minutes. That amount of water — 1 billion gallons — is the basis of a new Intel milestone. The new water recycling plant at Intel’s Ronler Acres campus in Hillsboro, Oregon, recently surpassed the billion-gallon mark, underscoring the company’s global efforts to reuse the water it needs for advanced computer chip manufacturing. Once recycled, the water goes into scrubbers, cooling towers and other equipment, creating a huge loop of reclaim and reuse.

The Oregon facility is a low-slung but highly complex 12-acre network of piping (15 miles’ worth), electrical conduit (102 miles’ worth) and settling tanks (the largest is bigger than three Olympic-size swimming pools). To ensure it runs efficiently, the company built the plant to produce a firehose of information — its 24/7 operation is monitored by nearly 40,000 real-time data sensors. Intel’s Hillsboro water recycling plant is the company’s largest in the world now operating — the only other one of comparable size is in Ocotillo, Arizona, which is still in its startup phase.

Intel’s billion-gallon milestone in Oregon precedes events focused on the climate currently underway at the U.N. General Assembly. The U.N. reports that water – its availability or scarcity – “is the primary medium through which we will feel the effects of climate change.”

“Organizations small and large must come together and implement innovative ways to conserve water, one of our most precious resources,” says Suzanne Fallender, Intel’s director of Corporate Responsibility. “Individual action to tackle the world’s biggest challenges, like climate change, isn’t enough.”

Intel’s global commitment to wise water use — through a combination of reuse and recycling, conservation and community-based restoration — is a key element of the company’s 2030 Sustainability Goals. The company has committed to “be a global leader in sustainability and enable our customers and other to reduce their environmental impact through our actions and technology.”

Over the past decade, Intel beat its previous goal to reduce its 2020 water use to below 2010 levels. Over that 10-year timeframe, the company’s global water conservation and related efforts saved an estimated 44 billion gallons of water. That figure dwarfs even the recent Oregon plant milestone and translates to a savings of 19 hours of water pouring over Niagara Falls.

More: All Intel Images | Global Manufacturing at Intel (Press Kit)

Intel Water Oregon 4

» Download all images (ZIP, 26 MB)

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Intel Foundation in ‘Million Girls Moonshot’ for STEM Diversity

Intel Million Girls Moosnhot

What’s New: The Intel Foundation, the STEM Next Opportunity Fund (legacy organization of the Robert N. Noyce Foundation), and the Gordon and Betty Moore Foundation are joining forces to launch the Million Girls Moonshot movement. Together with the Charles Stewart Mott Foundation’s after-school networks, Million Girls Moonshot aims to transform engineering and computer science learning opportunities for girls and their families.

“Girls are the future innovators, engineers and entrepreneurs. They have the potential to change the world. The Million Girls Moonshot will provide opportunities to ignite a lifelong passion for STEM. By investing in girls, we empower them to become the innovators our society needs, and we’re proud to be a leader in this movement.”
–Pia Wilson-Body, president, Intel Foundation

Why It Matters: For more than two decades, the percentage of women receiving undergraduate degrees in engineering has remained relatively flat, between 18% and 21%, and declined in computer science from 28% to 19%. Million Girls Moonshot is a transformative nationwide movement that will help spark the next generation of scientists, inventors, engineers and entrepreneurs. Over the next five years, the movement aims to close the gender gap by inspiring girls to dream big and pursue engineering and computer science careers.

How It Works: Organizations partnering with Million Girls Moonshot will strive to reach 1 million girls through:

  • Engaging, equity-focused STEM programs and mentorships that create pathways to inspire and support girls pursuing STEM in high school and beyond.
  • Grant funding and in-kind resources through the Mott Foundation’s robust network of after-school and out-of-school programs across the U.S. to increase access to hands-on, immersive STEM learning experiences. Resources include technical assistance, educational resources, special curriculum from NASA, and access to Intel’s She Will Connect program partners and employee volunteers.
  • A scalable and collective impact approach designed to reach girls living in underserved communities who can benefit the most from this movement and build on existing community strengths. Million Girls Moonshot will scale Intel Foundation’s efforts and leverage a diverse group of cross-sector funding and program partners to deepen its impact.

More Context: Read the full release on the Million Girls Moonshot website.

Intel Girls in Stem infographic

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Letter From Jensen: Creating a Premier Company for the Age of AI

NVIDIA founder and CEO Jensen Huang sent the following letter to NVIDIA employees today:

Hi everyone, 

Today, we announced that we have signed a definitive agreement to purchase Arm. 

Thirty years ago, a visionary team of computer scientists in Cambridge, U.K., invented a new CPU architecture optimized for energy-efficiency and a licensing business model that enables broad adoption. Engineers designed Arm CPUs into everything from smartphones and PCs to cloud data centers and supercomputers. An astounding 180 billion computers have been built with Arm — 22 billion last year alone. Arm has become the most popular CPU in the world.   

Simon Segars, its CEO, and the people of Arm have built a great company that has shaped the computer industry and nearly every technology market in the world. 

We are joining arms with Arm to create the leading computing company for the age of AI. AI is the most powerful technology force of our time. Learning from data, AI supercomputers can write software no human can. Amazingly, AI software can perceive its environment, infer the best plan, and act intelligently. This new form of software will expand computing to every corner of the globe. Someday, trillions of computers running AI will create a new internet — the internet-of-things — thousands of times bigger than today’s internet-of-people.   

Uniting NVIDIA’s AI computing with the vast reach of Arm’s CPU, we will engage the giant AI opportunity ahead and advance computing from the cloud, smartphones, PCs, self-driving cars, robotics, 5G, and IoT. 

NVIDIA will bring our world-leading AI technology to Arm’s ecosystem while expanding NVIDIA’s developer reach from 2 million to more than 15 million software programmers. 

Our R&D scale will turbocharge Arm’s roadmap pace and accelerates data center, edge AI, and IoT opportunities. 

Arm’s business model is brilliant. We will maintain its open-licensing model and customer neutrality, serving customers in any industry, across the world, and further expand Arm’s IP licensing portfolio with NVIDIA’s world-leading GPU and AI technology. 

Arm’s headquarter will remain in Cambridge and continue to be a cornerstone of the U.K. technology ecosystem. NVIDIA will retain the name and strong brand identity of Arm. Simon and his management team are excited to be joining NVIDIA.  

Arm gives us the critical mass to invest in the U.K. We will build a world-class AI research center in Cambridge — the university town of Isaac Newton and Alan Turing, for whom NVIDIA’s Turing GPUs and Isaac robotics platform were named. This NVIDIA research center will be the home of a state-of-the-art AI supercomputer powered by Arm CPUs. The computing infrastructure will be a major attraction for scientists from around the world doing groundbreaking research in healthcare, life sciences, robotics, self-driving cars, and other fields. This center will serve as our European hub to collaborate with universities, industrial partners, and startups. It will also be the NVIDIA Deep Learning Institute for Europe, where we teach the methods of applying this marvelous AI technology.  

The foundation built by Arm and NVIDIA employees has provided this fantastic opportunity to create the leading computing company for the age of AI. The possibilities of our combined companies are beyond exciting.   

I can’t wait. 

Jensen

The post Letter From Jensen: Creating a Premier Company for the Age of AI appeared first on The Official NVIDIA Blog.

Letter From Jensen: Creating a Premier Company for the Age of AI

NVIDIA founder and CEO Jensen Huang sent the following letter to NVIDIA employees today:

Hi everyone, 

Today, we announced that we have signed a definitive agreement to purchase Arm. 

Thirty years ago, a visionary team of computer scientists in Cambridge, U.K., invented a new CPU architecture optimized for energy-efficiency and a licensing business model that enables broad adoption. Engineers designed Arm CPUs into everything from smartphones and PCs to cloud data centers and supercomputers. An astounding 180 billion computers have been built with Arm — 22 billion last year alone. Arm has become the most popular CPU in the world.   

Simon Segars, its CEO, and the people of Arm have built a great company that has shaped the computer industry and nearly every technology market in the world. 

We are joining arms with Arm to create the leading computing company for the age of AI. AI is the most powerful technology force of our time. Learning from data, AI supercomputers can write software no human can. Amazingly, AI software can perceive its environment, infer the best plan, and act intelligently. This new form of software will expand computing to every corner of the globe. Someday, trillions of computers running AI will create a new internet — the internet-of-things — thousands of times bigger than today’s internet-of-people.   

Uniting NVIDIA’s AI computing with the vast reach of Arm’s CPU, we will engage the giant AI opportunity ahead and advance computing from the cloud, smartphones, PCs, self-driving cars, robotics, 5G, and IoT. 

NVIDIA will bring our world-leading AI technology to Arm’s ecosystem while expanding NVIDIA’s developer reach from 2 million to more than 15 million software programmers. 

Our R&D scale will turbocharge Arm’s roadmap pace and accelerates data center, edge AI, and IoT opportunities. 

Arm’s business model is brilliant. We will maintain its open-licensing model and customer neutrality, serving customers in any industry, across the world, and further expand Arm’s IP licensing portfolio with NVIDIA’s world-leading GPU and AI technology. 

Arm’s headquarter will remain in Cambridge and continue to be a cornerstone of the U.K. technology ecosystem. NVIDIA will retain the name and strong brand identity of Arm. Simon and his management team are excited to be joining NVIDIA.  

Arm gives us the critical mass to invest in the U.K. We will build a world-class AI research center in Cambridge — the university town of Isaac Newton and Alan Turing, for whom NVIDIA’s Turing GPUs and Isaac robotics platform were named. This NVIDIA research center will be the home of a state-of-the-art AI supercomputer powered by Arm CPUs. The computing infrastructure will be a major attraction for scientists from around the world doing groundbreaking research in healthcare, life sciences, robotics, self-driving cars, and other fields. This center will serve as our European hub to collaborate with universities, industrial partners, and startups. It will also be the NVIDIA Deep Learning Institute for Europe, where we teach the methods of applying this marvelous AI technology.  

The foundation built by Arm and NVIDIA employees has provided this fantastic opportunity to create the leading computing company for the age of AI. The possibilities of our combined companies are beyond exciting.   

I can’t wait. 

Jensen

The post Letter From Jensen: Creating a Premier Company for the Age of AI appeared first on The Official NVIDIA Blog.

NVIDIA and Arm to Create World-Class AI Research Center in Cambridge

Artificial intelligence is the most powerful technology force of our time. 

It is the automation of automation, where software writes software. While AI began in the data center, it is moving quickly to the edge — to stores, warehouses, hospitals, streets, and airports, where smart sensors connected to AI computers can speed checkouts, direct forklifts, orchestrate traffic, and save power. In time, there will be trillions of these small autonomous computers powered by AI, connected by massively powerful cloud data centers in every corner of the world.

But in many ways, the field is just getting started. That’s why we are excited to be creating a world-class AI laboratory in Cambridge, at the Arm headquarters: a Hadron collider or Hubble telescope, if you like, for artificial intelligence.  

NVIDIA, together with Arm, is uniquely positioned to launch this effort. NVIDIA is the leader in AI computing, while Arm is present across a vast ecosystem of edge devices, with more than 180 billion units shipped. With this newly announced combination, we are creating the leading computing company for the age of AI. 

Arm is an incredible company and it employs some of the greatest engineering minds in the world. But we believe we can make Arm even more incredible and take it to even higher levels. We want to propel it — and the U.K. — to global AI leadership.

We will create an open center of excellence in the area once home to giants like Isaac Newton and Alan Turing, for whom key NVIDIA technologies are named. Here, leading scientists, engineers and researchers from the U.K. and around the world will come develop their ideas, collaborate and conduct their ground-breaking work in areas like healthcare, life sciences, self-driving cars and other fields. We want the U.K. to attract the best minds and talent from around the world. 

The center in Cambridge will include: 

  • An Arm/NVIDIA-based supercomputer. Expected to be one of the most powerful AI supercomputers in the world, this system will combine state-of-the art Arm CPUs, NVIDIA’s most advanced GPU technology, and NVIDIA Mellanox DPUs, along with high-performance computing and AI software from NVIDIA and our many partners. For reference, the world’s fastest supercomputer, Fugaku in Japan, is Arm-based, and NVIDIA’s own supercomputer Selene is the seventh most powerful system in the world.  
  • Research Fellowships and Partnerships. In this center, NVIDIA will expand research partnerships within the U.K., with academia and industry to conduct research covering leading-edge work in healthcare, autonomous vehicles, robotics, data science and more. NVIDIA already has successful research partnerships with King’s College and Oxford. 
  • AI Training. NVIDIA’s education wing, the Deep Learning Institute, has trained more than 250,000 students on both fundamental and applied AI. NVIDIA will create an institute in Cambridge, and make our curriculum available throughout the U.K. This will provide both young people and mid-career workers with new AI skills, creating job opportunities and preparing the next generation of U.K. developers for AI leadership. 
  • Startup Accelerator. Much of the leading-edge work in AI is done by startups. NVIDIA Inception, a startup accelerator program, has more than 6,000 members — with more than 400 based in the U.K. NVIDIA will further its investment in this area by providing U.K. startups with access to the Arm supercomputer, connections to researchers from NVIDIA and partners, technical training and marketing promotion to help them grow. 
  • Industry Collaboration. The NVIDIA AI research facility will be an open hub for industry collaboration, providing a uniquely powerful center of excellence in Britain. NVIDIA’s industry partnerships include GSK, Oxford Nanopore and other leaders in their fields. From helping to fight COVID-19 to finding new energy sources, NVIDIA is already working with industry across the U.K. today — but we can and will do more. 

We are ambitious. We can’t wait to build on the foundations created by the talented minds of NVIDIA and Arm to make Cambridge the next great AI center for the world. 

The post NVIDIA and Arm to Create World-Class AI Research Center in Cambridge appeared first on The Official NVIDIA Blog.

NVIDIA and Arm to Create World-Class AI Research Center in Cambridge

Artificial intelligence is the most powerful technology force of our time. 

It is the automation of automation, where software writes software. While AI began in the data center, it is moving quickly to the edge — to stores, warehouses, hospitals, streets, and airports, where smart sensors connected to AI computers can speed checkouts, direct forklifts, orchestrate traffic, and save power. In time, there will be trillions of these small autonomous computers powered by AI, connected by massively powerful cloud data centers in every corner of the world.

But in many ways, the field is just getting started. That’s why we are excited to be creating a world-class AI laboratory in Cambridge, at the Arm headquarters: a Hadron collider or Hubble telescope, if you like, for artificial intelligence.  

NVIDIA, together with Arm, is uniquely positioned to launch this effort. NVIDIA is the leader in AI computing, while Arm is present across a vast ecosystem of edge devices, with more than 180 billion units shipped. With this newly announced combination, we are creating the leading computing company for the age of AI. 

Arm is an incredible company and it employs some of the greatest engineering minds in the world. But we believe we can make Arm even more incredible and take it to even higher levels. We want to propel it — and the U.K. — to global AI leadership.

We will create an open center of excellence in the area once home to giants like Isaac Newton and Alan Turing, for whom key NVIDIA technologies are named. Here, leading scientists, engineers and researchers from the U.K. and around the world will come develop their ideas, collaborate and conduct their ground-breaking work in areas like healthcare, life sciences, self-driving cars and other fields. We want the U.K. to attract the best minds and talent from around the world. 

The center in Cambridge will include: 

  • An Arm/NVIDIA-based supercomputer. Expected to be one of the most powerful AI supercomputers in the world, this system will combine state-of-the art Arm CPUs, NVIDIA’s most advanced GPU technology, and NVIDIA Mellanox DPUs, along with high-performance computing and AI software from NVIDIA and our many partners. For reference, the world’s fastest supercomputer, Fugaku in Japan, is Arm-based, and NVIDIA’s own supercomputer Selene is the seventh most powerful system in the world.  
  • Research Fellowships and Partnerships. In this center, NVIDIA will expand research partnerships within the U.K., with academia and industry to conduct research covering leading-edge work in healthcare, autonomous vehicles, robotics, data science and more. NVIDIA already has successful research partnerships with King’s College and Oxford. 
  • AI Training. NVIDIA’s education wing, the Deep Learning Institute, has trained more than 250,000 students on both fundamental and applied AI. NVIDIA will create an institute in Cambridge, and make our curriculum available throughout the U.K. This will provide both young people and mid-career workers with new AI skills, creating job opportunities and preparing the next generation of U.K. developers for AI leadership. 
  • Startup Accelerator. Much of the leading-edge work in AI is done by startups. NVIDIA Inception, a startup accelerator program, has more than 6,000 members — with more than 400 based in the U.K. NVIDIA will further its investment in this area by providing U.K. startups with access to the Arm supercomputer, connections to researchers from NVIDIA and partners, technical training and marketing promotion to help them grow. 
  • Industry Collaboration. The NVIDIA AI research facility will be an open hub for industry collaboration, providing a uniquely powerful center of excellence in Britain. NVIDIA’s industry partnerships include GSK, Oxford Nanopore and other leaders in their fields. From helping to fight COVID-19 to finding new energy sources, NVIDIA is already working with industry across the U.K. today — but we can and will do more. 

We are ambitious. We can’t wait to build on the foundations created by the talented minds of NVIDIA and Arm to make Cambridge the next great AI center for the world. 

The post NVIDIA and Arm to Create World-Class AI Research Center in Cambridge appeared first on The Official NVIDIA Blog.

Investing in Intel’s Manufacturing to Win in Product Leadership

Keyvan Esfarjani
Corporate Vice President
General Manager, Manufacturing and Operations

By Keyvan Esfarjani

As I take on the leadership of Intel’s renowned Manufacturing and Operations organization, my team and I are committed to doing what is necessary to deliver a predictable cadence of leadership products for our customers. I also want to publicly recognize the outstanding work done by this group and provide an update on the development of our global manufacturing operations.

Last week, we launched our 11th Gen Intel® Core™ processors (code-named “Tiger Lake”), the latest system-on-chip (SoC) from Intel. Tiger Lake SoCs incorporate several innovations in process technology, such as gate and interconnect design improvements, that will deliver a new era of laptop performance and unprecedented value for our customers. Tiger Lake is also the first Intel® processor designed and built on our SuperFin technology, a redefinition of FinFET that enables the largest single intranode enhancement in Intel’s history. SuperFin delivers performance improvements comparable to a full-node transition and enables a leadership product roadmap.

More: Manufacturing News

Like all our silicon products, Tiger Lake is an astonishing manufacturing achievement. It represents everything that we at Intel are dedicated to and showcases the differentiation of our integrated design and manufacturing (IDM) model. We continue to gain a competitive advantage from the strong connection across manufacturing, architecture, process design and packaging technologies. I want to recognize Intel’s team in Oregon, which has done much of the heavy lifting to bring Tiger Lake to reality with outstanding quality. Our Fab Operations in Arizona and Israel have also done excellent jobs with process matching and accelerating the 10nm ramp ahead of schedule.

I am grateful for the dedication of our manufacturing workforce during the ongoing pandemic. Intel’s safety culture continues to be a shining example of what it means to be best in class. There was no playbook for a situation of this scale, yet our Manufacturing and Operations team quickly made operational changes and adopted safety measures to ensure continued safe operation of our fabs and assembly/test plants. These efforts have kept our global manufacturing operations running smoothly and producing the essential technology the world needs now more than ever. It has been inspiring.

Manufacturing and Operations is committed to be the supplier of choice to our customers. Fortunately, we have had high demand for our products. As a result, we continue to ramp up capacity and invest in our manufacturing facilities in the U.S. and around the world. Intel CFO George Davis said in our second-quarter earnings call that we expect 2020 capital expenditures of approximately $15 billion. In October we will celebrate 40 years of Intel operations in Arizona with our newest multibillion-dollar state-of-the-art factory expansion. We are also currently expanding our manufacturing facilities in Oregon, Ireland and Israel and investing in New Mexico for leading-edge product adjacencies such as Intel® Optane™ advanced memory.

Having these additional fab spaces will allow Intel to support the growing needs of our customers worldwide. As always, site expansion and the related investment will occur in stages and are subject to change based on business, economic and other factors.

As we recently shared, Intel has adopted a disaggregated design methodology. This gives us the flexibility to design the best-performing and highest-quality products for our customers by bringing together different IP, components and process technologies in a single product. Sometimes, that includes combining components from external foundries with those from our own fabs while upholding the highest standards of Intel quality. We will continue our strategic use of such foundries just as we have done for nearly two decades.

Intel’s Manufacturing and Operations group has been instrumental in enabling Intel to go above and beyond for our customers and deliver record financial results. As we look forward to the future, we will innovate, accelerate and deliver a predictable cadence of competitive products.  I am honored to be part of this team and together we will do wonderful things.

Keyvan Esfarjani is corporate vice president and general manager of Manufacturing and Operations at Intel Corporation.

Photo: Production workers move through Intel’s D1D/D1X plant in Hillsboro, Oregon. (Credit: Intel Corporation)
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Forward-Looking Statements

Statements in this article that refer to future plans and expectations, including with respect to capital expenditures, site expansions, and other manufacturing plans, are forward-looking statements that involve a number of risks and uncertainties. Statements that refer to or are based on estimates, forecasts, projections, uncertain events or assumptions, including statements relating to future products and technology and the expected availability and benefits of such products and technology, and anticipated trends in our businesses or the markets relevant to them, also identify forward-looking statements. Such statements are based on management’s current expectations, unless an earlier date is indicated, and involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied in these forward-looking statements. Important factors that could cause actual results to differ materially are set forth in Intel’s most recent earnings release and SEC filings, which are available at www.intc.com. Intel does not undertake, and expressly disclaims any duty, to update any statement made in this article, whether as a result of new information, new developments or otherwise, except to the extent that disclosure may be required by law.

The post Investing in Intel’s Manufacturing to Win in Product Leadership appeared first on Intel Newsroom.

Diversity and Inclusion: Read Barbara Whye’s Op-ed; Intel-Lenovo Research

Barbara Whye
Chief Diversity and Inclusion Officer
Corporate Vice President, Social Impact and Human Resources

U.K. publication PCR magazine has published “Is your workplace attractive to Generation Z?”, an op-ed from Barbara Whye, Intel chief officer of Diversity and Inclusion and corporate vice president of HR and social impact. Today, Intel also released the second installment of its global research report commissioned with Lenovo that considers what employees of different ages and genders expect when it comes to workplace diversity and inclusion (D&I).

In PCR, Whye writes about a U.K.-based study that Intel recently launched assessing expectations of Generation Z (people born from 1996 to 2002) concerning diversity and personal experiences of bias – and how these will contribute to shaping their future career paths. The findings were clear: For Gen Z, D&I is a deciding factor when considering future careers. Since the workforce now consists of multiple generations, it’s important to understand their viewpoints and experiences in order to be inclusive of all. Gen Z in particular expects companies to understand and respect its needs and will not conform to a culture that doesn’t align with its values.

She writes:

“From social equity to climate change, this is a generation that is determined to make a difference. When it comes to work, Intel’s research found that a majority of Gen Zs in the U.K. would be hesitant to take a job from a company that does not have diverse representation in senior leadership roles. Moreover, in choosing between competing job offers, a company’s stance on diversity and inclusivity is almost as important as the pay offered.”

» Read the full op-ed on the PCR magazine website.

As part of its joint research with Lenovo, Intel examined Gen Z’s global perspective on D&I with a focus on gender differences and the importance of leadership diversity. It surveyed over 5,000 people recruited by Lucid, a global survey platform, between Dec. 19, 2019, and Jan. 7, 2020. Key findings include:

  • Gen Z employees across markets consistently lead other generations when it comes to finding importance in the diverse composition of company leadership. For example, Gen Z, by a 22-point margin, want to see more LGBTQ representation when compared with baby boomers born between 1947 and 1965 (66% vs. 44%).
  • As it pertains to the importance for companies to provide specific benefits for groups with different needs, 77% of global Gen Z respondents ranked it extremely or very important compared with 58% of baby boomers. Additionally, by a 10-point margin, Gen Z believes implementing programs to ensure D&I at every level is extremely or very important for ensuring equal treatment of employees (83% of global Gen Z respondents vs. 73% of global baby boomer respondents).
  • Employees of both genders in Brazil and China place a higher importance of ensuring team members’ voices are heard (Brazil: 98% of women and 92% of men; China: 90% of women and 88% of men). However, women across all markets consistently indexed higher than their male counterparts on this issue.
  • Employees across all markets indicate seeing female representation in leadership positions as a top priority; however, the U.S. is the only country to place ethnic minority leadership as a top-two priority. In the U.K., Brazil and Germany, more weight is given to supporting leadership representation to those living with disabilities, while China wants more consideration and support for parents in the workplace.

» New Research from Intel and Lenovo (Installment 2) | Intel and Lenovo Research Finds Tech is Essential to Driving Global Diversity and Inclusion (Installment 1)

The post Diversity and Inclusion: Read Barbara Whye’s Op-ed; Intel-Lenovo Research appeared first on Intel Newsroom.

Sparking the Next Era for the Intel Brand

Karen Walker
Senior Vice President
Chief Marketing Officer

By Karen Walker

Intel, with our logo, bunny suits and iconic musical “bong,” is a brand familiar to people worldwide – in fact, Forbes recently named us one of the world’s most valuable brands. Built on 52 years of innovation, a dedication to excellence, speed and performance, the Intel brand has remained largely untouched for years, even as the company has undergone a significant business evolution.

Today, we make a leap into the future, with a transformed Intel brand that reflects our essential role in creating technology that moves the world forward.

We are a different company than we were even five years ago. We are actively executing against a new growth strategy, creating a new revenue mix and pursuing new market segments fueled by data and the rise of artificial intelligence, 5G network transformation and the intelligent edge. Our diverse portfolio and the broader ecosystem are unparalleled. As we enter new markets and broaden our technology, we see an opportunity to play an even bigger role in our customers’ success. Opportunity that starts with Intel technology as the foundation – or spark – for the world’s greatest innovations.

At the same time, we are a team of over 100,000 dreamers and doers who believe strongly in our purpose: to create world-changing technology that enriches the lives of every person on Earth. There has never been a more urgent time to harness the breadth and scale of our reach to make a positive impact for people, business and our planet.

More: 11th Gen Core/Evo Launch (Press Kit)

As a marketer, my aspiration for the new Intel brand is to capture and convey both our business and cultural evolution through a simplified, focused platform that supports our 2030 ambitions while staying true to our history.

The new look and feel of the Intel brand is purposeful and inspired by Robert Noyce’s quote: “Don’t be encumbered by history. Go off and do something wonderful.” This quote has long served as a source of inspiration and innovation across the company; it’s in Intel’s DNA. The mantra has been our North Star, guiding generations of workers to make a meaningful impact on the world. This new brand is not only representative of the technology we create, but also an embodiment of the human spark of ingenuity and innovation that runs through the company.

The new Intel brand also reflects our commitment to accelerating progress against the world’s most critical challenges. As our CEO Bob Swan stated this year: Our world is facing challenges unlike any we have seen before. The urgent need for action to address climate change; the deep digital divide; the lack of diversity, inclusion and equity in technology; and the global pandemic call for a new era of shared responsibility. To address this, we have raised the bar for ourselves and evolved our corporate responsibility strategy to increase the scale of our work with others to create a more responsible, inclusive and sustainable world, enabled through technology and our collective actions.

This truth, in who we are and what the brand represents, infuses humanity into everything we do. It brings solutions to our customers that touch the lives of people across the globe.

These driving forces made clear it was time for our external image to evolve to better represent the company we’ve become:

  • Our new logo honors our past by bringing forward some of the strongest design elements while simplifying and modernizing them to bring dimension and breadth extending our brand into the future.
  • Some may see “Intel Inside” as a sticker; to us, it’s a badge. We’ve reimagined our badges as simple expressions that give our products individual identity while connecting them under the One Intel family.
  • Blue remains the foundational color of the Intel brand. In addition to our classic Intel blue, we will introduce new variants with an extended color palette to add more depth and modernize our visual identity.
  • Our musical sound signature or “bong” will retain those iconic five notes recognized around the world, but a modernized version will roll out later this year.

We know a new brand won’t come to life with new colors, sounds and logo; it needs to be a unifying rally cry built on action and aligned with our company purpose. We recognize that only through time and a continued track record for excellence in innovation and delivering for our customers will we shape and define ourselves.

Rather than introduce everything at once, our plan is to roll out our brand over time. We start today with the launch of our 11th Gen Intel® Core™ processors, as they represent one of our biggest technical innovations in years.

Moving forward, you will see the brand reflected in:

  • Our technology. We will continue to create breakthrough technology that enables our partners and customers to do more wonderful for their businesses and the people they serve.
  • Our impact. We will redouble our commitment to enabling people to do something wonderful.
  • Our team. We will celebrate our team and our ecosystem of world-changers and all the wonderful things they do to impact the world.

We welcome you to join us in this journey, to transform the way you do business, to do something wonderful. Now is the time to take this internal mantra out into the world and celebrate it – celebrate you and all the things your work inspires others to do.

All the world needs is an idea – and Intel Inside – to do something wonderful.

Karen Walker is senior vice president and chief marketing officer for Intel.

The post Sparking the Next Era for the Intel Brand appeared first on Intel Newsroom.