Generative AI Revs Up New Age in Auto Industry, From Design and Engineering to Production and Sales

Generating content and code. Creating images and videos. Testing algorithms with synthetic data. Generative AI is a force multiplier enabling leaps in productivity and creativity for nearly every industry, particularly transportation, where it’s streamlining workflows and driving new business. Across the entire auto industry, companies are exploring generative AI to improve vehicle design, engineering, and Read article >

DENZA Collaborates With WPP to Build and Deploy Advanced Car Configurators on NVIDIA Omniverse Cloud

DENZA, the luxury EV brand joint venture between BYD and Mercedes-Benz, has collaborated with marketing and communications giant WPP and NVIDIA Omniverse Cloud to build and deploy its next generation of car configurators, NVIDIA founder and CEO Jensen Huang announced at SIGGRAPH. WPP is using Omniverse Cloud — a platform for developing, deploying and managing Read article >